Here is a preview of the latest makeup from L’Oréal Paris which are available from February 2009  at www.lorealparis.com , chain, drug, and mass market retailers nationwide.

HIP High Intensity Pigments Color Presso Lip Gloss: Are you the gal that mixes multiple glosses to get that perfect shade for any occasion or mood? Well, Color Presso Lip Gloss was made just for you. New HIP High Intensity Pigments Color Presso Lip Gloss is a breakthrough lip gloss collection with two shades in each custom-built pack that can be worn alone or mixed together to customize your color for infinite shade
possibilities. Go lighter or darker, or change the color tone in a snap.

HIP High Intensity Pigments Color Presso Lip Gloss is available in 10 expertly coordinated color duos, Color Presso Lip Gloss is a high-shine, non-sticky, lip gloss that allows you to easily customize lip gloss looks without having to layer. L’Oréal Paris HIP High Intensity Pigments Color Presso Lip Gloss. SRP: $13.00.

HIP High Intensity Pigments Kohl Eyeliner: When pencil and cream eyeliners can’t create a line you love, HIP High Intensity Pigments delivers with new Kohl Eyeliner, a loose-powder, kohl eyeliner innovation that defines eyes with smoldering, rich, iridescent color. New HIP High Intensity Pigments Kohl Eyeliner is an ultra-fine, loose-powder, kohl liner with a touch of iridescence that lines and defines with buildable color for a seductive, smokey look.

HIP High Intensity Pigments Kohl Eyeliner comes in rich, highly pigmented shades, a signature feature of the HIP High Intensity Pigments collection, Kohl Eyeliner’s super smooth formula gives you creative control. The powder glides on velvety smooth so you can go light or lush, from corner to corner, with a professional finish. SRP: $13.

Infallible Never Fail Powder: Women who love the convenience, light-weight feel and natural look of powder, but hate to reapply for a fresh-faced look all day, can have it all with L’Oréal Paris’ new Infallible Never Fail Powder.

Like Infallible liquid makeup, Infallible Never Fail Powder incorporates L’Oréal’s best of makeup technology for beautiful, long-wear coverage, now in a powder form. The formula with high-resistant pigments stand up to all-day activity and wears for 16 hours while ultra-fine powders form a breathable fabric of stay-put coverage that feels light and velvety. SRP: $14.29.

Double Extend Beauty Tubes Mascara: The best thing since false lashes-Double Extend Beauty Tubes Mascara! Create the look of salon lash extensions with this new tubing mascara. So easy to put on and so easy to take off (just add water)! SRP” $10.95. btw-I LOVE this new mascara by L’Oreal, I’m wearing it right now:) It gives me very long eye lashes, last all day, and can be removed with warm water without making me look like a raccoon.

Infallible Never Fail Lip Liner: For the woman who loves long-wearing lip color, beautiful results just got more defined. Building on the Infallible long-wear collection, new L’Oréal Paris Infallible Never Fail Lip Liner defines lips with no feathering or bleeding for up to six hours.

Infallible Never Fail Lip Liner comes in a rich, creamy formula that never fails, women can now add long-lasting definition to their Infallible Never Fail Lipcolour, Lipstick or Lipgloss or to any lip product. With a creamy, easy-to-apply texture, rich with emollients like Jojoba Oil and Hydrogenated Olive Esters, Infallible Lip Liner glides on smooth to easily follow lips’ natural lines and can be easily blended onto the lip for more subtle definition. SRP: $8.99.

Le Kohl Duo Shadow + Liner: With an eye for effortless beauty, L’Oréal Paris introduces Le Kohl Duo Shadow + Liner, a dual-ended liner plus powder shadow in perfectly coordinated shades developed by the brand’s
color experts.

Our first to the mass market with this new two-in-one product, the guesswork is gone and the convenience of an all-in-one eye-enhancing product is here. Softening the look of liner and brightening the eye with a complementary shade of shadow across the lid is a classic eye enhancing technique. With the added benefit of a customized, coordinated shade selection, you can create this classic liner and shadow look with confidence. SRP: $10.95.

True Match Super-Blendable Compact Makeup SPF 17: Liquid makeup-loyalists rejoice! You can now have your coverage and take it with you with L’Oréal Paris’ new True Match Super-Blendable Compact Makeup SPF 17, a new creme foundation with the same coverage and flawless finish of award-winning True Match Liquid Makeup, in a convenient compact.

Now take True Match on-the-go and always know you’re covered. True Match Super-Blendable Compact Makeup SPF 17’s creamy yet ultra-light texture glides onto skin for a natural-looking finish that mimics the look of liquid makeup. SRP: $13.95.

Wear Infinité Made For Me Naturals Eye Shadow Quads: Want to look naturally noticeable? It’s easy with Wear Infinité Made For Me Naturals Eye Shadow Quads, a collection of beautiful, eye-enhancing shadow shades customized for individual eye colors.

From the lightest blue eyes to the richest brown, these expertly-designed palettes bring out your natural best and take the guess work out of shadow selection to be sure
you’ve achieved the natural, but noticeable look. SRP: $7.15.

Clean Artiste Makeup Corrector Pen: L’Oréal Paris has created a must-have accessory for makeup lovers – and those who make the occasional blunder – the Clean Artiste Makeup Corrector Pen. This innovative makeup tool is creatively designed for precise application. The best part? Clean Artiste Makeup Corrector Pen lets you correct mistakes without erasing too much of your makeup look and leaving behind a greasy feel on skin. SRP: $10.95.