Prescriptives introduces its first ever mineral makeup- All Skins Mineral Makeup SPF 15!

What’s in it for you? Vitamins, minerals, gems, sun protection…all helping your skin look naturally radiant and unbelievably healthy.

What’s not in it for you? Oil, talc, fragrance, pore-clogging ingredients – all the things that may make you hesitate about wearing makeup.

Why gems? Prescriptives All Skins Mineral Makeup is the only mineral makeup that features R.E.C. (Radiance Emitting Crystals – a unique complex of Amethyst, Rose Quartz and Calcite). R.E.C. helps absorb light and gives skin extra radiance and luminosity. The semi-precious gems and minerals help give the makeup a luxuriously silky feel, while the energies of Calcite help give skin a soft, luminous finish as if it were “glowing from within.”

And you’re sure to find your exact match of this new weightless, longwear powder foundation from Prescriptives extensive collection of 18 shades…from the lightest to the darkest!

For easy application, use with Prescriptives NEW Round Buff Brush. This short-handled brush easily grabs hold of powder foundation and effortlessly glides across your face.

Additional benefits: suitable for all skin types, oil-controlling, sweat and humidity resistant, water resistant, non-acnegenic, dermatologist tested, and ophthalmologist tested.

Technology: Minerals, including Calcite and Mica, and semi-precious gems, including Amethyst and Rose Quartz, provide luminosity and a lightweight feel. Squalane and Lecithin provide skin conditioning benefits.
Silica helps keep skin shine-free. Contains antioxidant 2CME, a molecule that combines Vitamin C and E which boosts their effect. Titanium Dioxide and Zinc Oxide provide broad spectrum UVA/UVB SPF 15 protection.

How To use Prescriptives All Skins Mineral Makeup SPF 15:

1. Tap a small amount of All Skins Mineral Makeup SPF 15 into the lid. Swirl the Round Buff Brush in the lid and tap away excess.

2. Apply in a circular motion:

3. Start application at the outside of the cheekbone, moving toward the nose and then back.

4. Continue from cheekbone downward to jawline and back.

5. Follow along the side of the face, forehead and down the nose.

6. Repeat for more coverage.

Where can I buy Prescriptives All Skins Mineral Makeup SPF 15: at all Prescriptives counters nationwide, www.prescriptives.com and Holt Renfrew in Canada.

When it is available: Beginning July 2008.

SRP: All Skins Mineral Makeup SPF 15 $32.50 U.S. / $42.00 Canada. Round Buff Brush $30.00 U.S. / $38.00 Canada.