Not great news for all the Prescriptives beauty junkies out there. Estée Lauder announced last week that it would close the global wholesale distribution of its Prescriptives brand by January 31, 2010. The brand plans to continue to sell online for United States shipping at www.prescriptives.com  to help service consumers for replenishment of key products, while inventory lasts. Prescriptives products are currently sold in the United States, Canada, the United Kingdom, Ireland and Australia.

“We believe that the difficult decision relating to Prescriptives will allow us to redirect our resources to key strategic imperatives where we see the highest growth potential,” said Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies. “Ultimately this action allows us to focus on those areas which we expect to benefit the Company, our shareholders and business partners. We intend to work closely with our retail partners and continue to communicate with our consumers to ensure a seamless transition.”

Prescriptives Fragrance Calyx: Sources tell us that the Prescriptives fragrance Calyx, which is a favorite among consumers, will continue to be distributed through Aramis and Designer Fragrances and sold at the fragrance bar in select fine department stores and online beginning February 1st.

Prescriptives NEW Comfort Cream has been re-formulated and is more soothing and calming than ever before. Comfort Cream is suitable for all sensitive skin types – including those with Rosacea – and immediately soothes and calms skin while providing intensive moisture. Skin moisturizers and naturally soothing plant and algae extracts help immediately relieve irritated skin that tends to be red and dehydrated. Over time, skin is less irritated and repaired so it always looks and feels its best.

Prescriptives NEW Comfort Night Repair Cream for Sensitive Skin: Prescriptives NEW Comfort Night works with skin’s night repair rhythms to help correct the appearance of skin damage and reduce the look of lines and wrinkles. Comfort Night hydrates skin with a luxurious, non-greasy treatment that infuses moisture into the skin while calming and soothing to decrease sensitivity and irritation. Skin wakes up nourished, hydrated, healthy… ready to face the day’s aggressors!

The Fall 2009 Color Collection is “Well-Suited” at Prescriptives: Tailored menswear-inspired looks are showing up in many Fall fashion collections. Prescriptives supports this dramatic statement with Well-Suited, a Fall Color Collection that translates this edgy, yet feminine style into a range of sophisticated shades from tweedy browns to silky purples.

Prescriptives Director of Color Artistry Jillian Veran explains how to achieve the sophisticated and tailored look of Well-Suited: “We all love a good lip gloss, but there is something incredibly feminine about the bold statement of a lipstick…in this collection the look of a creamy nude lipstick is accentuated by a strong eye liner…create a sharp straight line or a smudgy, sexy look, but either way you will want to line the inside rim for extra drama.”

Prescriptives is adding color to its mineral portfolio with the introduction of NEW Mineral Color for Face, Eyes and Lips.

The purity and natural benefits of minerals are now offered in a vibrant color collection inspired by nature’s own minerals and gems. Its star ingredient is the R.E.C. (Radiance Emitting Crystals) complex — a unique combination of Amethyst, Rose Quartz and Calcite — so it absorbs light and delivers radiance and luminosity so skin appears to be “glowing from within.” Bright gems and minerals infused with vitamins create a look that is healthy, luminous and breathtaking.

Availability

Beginning April 2009 at Prescriptives counters nationwide, exclusively at Holt Renfrew in Canada and www.prescriptives.com

Prescriptives All You Need+ For Eyes is a beautiful eye cream new from Prescriptives. The cream feels like liquid silk on your skin, very rich in texture yet not greasy or heavy, and smells clean. I’m hooked:) 

More about Prescriptives All You Need+ For Eyes: Fight the first signs of aging, dark circles and eye puffiness with Prescriptives All You Need+ For Eyes, a luxurious new eye gel-cream that delivers all the benefits skin needs to stay looking healthy, hydrated and radiant for a full 24 hours. A combination of vitamins, plant extracts and time-released ingredients work together to help the eye area look younger, fresher and more rested.