All Posts Tagged With: "The Estée Lauder Companies"
NEW YORK, NY – May 17, 2010 – The Estée Lauder Companies Inc. (NYSE: EL) announced today that it has signed a definitive agreement to acquire Smashbox Beauty Cosmetics, Inc., a privately held, photo studio-inspired prestige cosmetics company based in Los Angeles, California. The acquisition is expected to close in July 2010, subject to certain conditions, including regulatory approval. While terms of the deal were not disclosed, the Company said that the transaction is expected to be accretive to earnings in fiscal year 2011, before transaction and integration costs.
The Estée Lauder Companies’ Breast Cancer Awareness Campaign announces creation of the “World Pink Mosaic”. Simply follow THIS LINK sign in, upload your photo, and join all others who survived breast cancer, touched by it, or support the Breast Cancer Awareness Campaign!
Building on the success of its first comprehensive digital marketing effort in 2008, people from around the world can submit their photo into this virtual mosaic as a simple means of donning a virtual pink ribbon and lending their participation and support to this global cause. Participants can distinguish themselves within the mosaic as either “supporter,” “survivor” or one “touched” by this disease, through photo frames in different shades of pink or white. As submissions are uploaded, they become part of a virtual tapestry that will take the shape of a giant Pink Ribbon. Individuals can, in turn, share their participation with friends and family by posting it to their social networking profiles, sending a link to Twitter or emailing it.
It’s Breast Cancer Awareness month aka BCA and the Estée Lauder Companies has many of your favorite beauty products designed especially to raise funds for the Estée Lauder Companies’ Breast Cancer Research Fund. Last month during my visit to New York City during Fashion Week Spring 2010 I was given an incredible opportunity to participate in an Estée Lauder special Breast Cancer Awareness event. Listening to Evelyn Lauder’s speech and the rest of the Estée Lauder team I can’t tell you enough how passionate they are about the Breast Cancer cause!!
Here are highlights of some of the people involved in the Estée Lauder Breast Cancer Awareness Campaign and And Fundraising, and the beauty products you can purchase where portions of their proceeds go towards the Breast Cancer Research Foundation.
Actress Elizabeth Hurley and Evelyn Lauder:
From Left: Steven Plofker, Elizabeth Hurley, Elton John, Evelyn Lauder, and Bobbi Brown