As the leader in color and science, shu uemura breaks the boundaries of conventional color with Rouge Unlimited’s Pink Collection, a series of lipsticks and glosses made with a Pink Hybrid Pigment, one of the purest pink pigments ever discovered and patented by the cult Japanese beauty company. Thanks to this breakthrough, this lip collection boasts the most vibrant hues available, creating new and unique shades of pink never seen before.

The Technology: Until now, pink’s color palette was limited due to the conventional way in which shades were processed and created. This standard method mixes red and white pigments, which create irregular shaped and sized particles that produce dull, muddy pinks.

The Pink Hybrid Pigment, which was discovered by shu uemura laboratories, is made up of a fusion between a mineral core and an organic shell, which produces particles that are perfectly round and regular in shape. This consistency is what makes the hues of the lipstick so bright and pure. This is what creates the new and unique hues of pink seen in the collection with shades that range from never before seen light, yellowish,
dark and bluish pinks.

Rouge Unlimited Pink Lipstick: Nine shades / Suggested Retail Price: $23.00
Gloss Unlimited Pink: Five shades / Suggested Retail Price: $22.00

Available: April 2009 at shuuemura-usa.com, shu uemura boutiques and counters nationwide.