Viktor & Rolf For Shu Uemura Lashes

Viktor & Rolf for Shu Uemura lashes: Shu Uemura has partnered with the avant-garde designers of the moment Viktor & Rolf to create their first ever “couture” lashes as part of the Shu Uemura collection.

The limited-edition Viktor & Rolf for Shu Uemura lashes ($95 each) will be available at Shu Uemura boutiques, select retailers and www.shuuemura-usa.com beginning September 2008.

The Tokyo lash bar opened in 2005 world-wide, it is a testament to Shu Uemura’s heritage has an eye lash artist. It quickly became an international phenomena. The 2006 collection transformed the eyelash into a fashion accessory. 2007 introduced individual customization, and a lash atelier service that became a favorite of top celebrities. Each year the Tokyo lash bar continues to elevate the lash to new dimension. In 2008 the master of false eye lashes Shu Uemura collaborated with fashions most talked about brand, avant-garde masters Viktor & Rolf. Together they have created the ultimate luxury “fashion beauty” accessories that give a new haute couture  concept to lashes. Couture eyelashes for a maximum transformation of everyday makeup into a spectacular beauty event.

“Shu Uemura eyelashes are almost a fashion accessory and we like it. It’s something you can play with and transform yourself. This appeals to us because the idea of transformation is really important in our own work and in our philosophy.”-Viktor & Rolf.

Check out these masterpiece eyelashes created by Viktor & Rolf for Shu Uemura. They so exquisite the seem to belong to a museum, or to a princess. The Viktor & Rolf for Shu Uemura lashes are like the diamonds of the false eye lash world.

Swirl: A blink of a smile. “The Swirl lash is an instant smile, the blink of an eye, a moment of attraction between the wearer and the person who was lucky enough to steal a glance. If ever a statement was true: a moment can last forever.”-Viktor & Rolf.

The Swirl eye lash is a playful, opulent eyelash with a charming curl accent. The long outer eyelashes feature an airy curl that gently bounces with every blink! Cute, flirtatious, and elegant.

Rhombus: A glance of treasure. “A glance with a certain message, directed to a certain someone is like a precious diamond, something to be treasured.”-Viktor & Rolf.

Reflective rhombus pieces decorate these stunning lashes inspired by Viktor & Rolf’s Pierrot themed Spring/Summer 2008 collection. The diamond pattern, historically used by jesters and Harlequins, is transformed into a mirror gold applique for both the upper and lower lash. A daring eye fashion statement.

Wing: A messenger of hope. “These lashes were created with the concept of the eye becoming a dove, the delicate miniature wings give the eyes an expression of bewilderment, enchantment. The mind wanders and airborne. A messenger of hope.”-Vikror & Rolf.

The most couture and graphic of the three Viktor & Rolf designs, Wing is an eyelash with artistic flair and intricate detail.  The eye takes on a fairytale elegance with this expressive lash. Delicate and airy as a wing in flight, this enchanting eye accessory also goes well with expressive eye shadow color.




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