Milan Fashion Week SS 2011. Inspired by women on their way to work, whose hair is still wet from the shower, Guido for Redken created a wet, natural texture for the Bottega Veneta Spring/Summer 2011 Collection in Milan.

Photos by Matt Lever

“This line for Bottega Veneta is a very modern workwear inspired collection and the designer wanted very natural American woman beauty to complement. This look represents a woman on the go, rushing out of her apartment on the way to work and letting her hair dry naturally.” – Guido, Redken Creative Consultant

Redken Product:

aerate 08 bodifying cream mousse

How to create the look:

Create a messy center part

Damp entire head with a water spray bottle. Scrunch in aerate 08 bodifying cream mousse in sections, scrunching the toward head with small handfuls of hair at a time