All Posts Tagged With: "Estée Lauder Private Collection Jasmine White Moss"
Estée Lauder Private Collection Jasmine White Moss
Estée Lauder Private Collection Jasmine White Moss: The vision of two Lauder women, separated by a generation, merged into one intoxicatingly fresh new fragrance.
For decades, an unfinished formula for an extraordinary fragrance begun by Mrs. Estée Lauder remained locked in the archives at the famous fragrance house, International Flavors and Fragrances (IFF). Estée conceived Formula #546AQ, as it was known, as a new way to convey sparkling freshness balanced with sophisticated elegance and a distinctive signature. However, it was left unfinished in her lifetime and was gradually forgotten for many years.
Often inspired by her grandmother’s work, Aerin Lauder, Estée Lauder Senior Vice President and Creative Director, was looking back through the archives and rediscovered this lost fragrance. She fell in love with its unexpectedly lively, modern spirit and decided to complete the fragrance, using today’s advanced technology and the finest natural ingredients direct from France.
Estée Lauder Private Collection Jasmine White Moss & Sensuous Anniversary Collection
This July, Estée Lauder introduces two new fragrance collections:
Private Collection Jasmine White Moss: Jasmine White Moss is Aerin Lauder’s third Private Collection fragrance – joining Tuberose Gardenia and Amber Ylang Ylang. While Aerin was brainstorming about her next Private Collection fragrance, she decided to check the archives for inspiration – as she often does. This time was different. When she came across the unfinished ‘Formula 546AQ’, she immediately knew this was it and she had to complete it. Jasmine White Moss is a fragrance that spans two generations — started by Estée and completed by Aerin.