All Posts Tagged With: "Jennifer Balbier"

Here is a Q &A with Jennifer Balbier SVP Product Development, MAC Worldwide about the latest from MAC Cosmetics: MAC Hello Kitty.

How did the MAC Hello Kitty partnership inspire your own product development process?
To me, MAC Hello Kitty embodies the ultimate beauty icon: No one is more alluring yet incredibly cute and at the same time appeals to a wider range of customers than she does, it doesn’t matter how old you are. Hello Kitty is the ultimate girly girl and guys like her too. She is coy and I couldn’t help but be reminded of how you never really know what she’s thinking. We wanted to reflect that mysterious quality through a sweet side, but also something slightly mischievous when it came to the colours. I started out by creating a palette of pinks, since they fit and always trend well in the spring, but we also incorporated black into the collection to give it a sophisticated edge as well, and moved forward from there.

Can you tell us more about who this girl is?
I see her as a playful, coquettish girly girl with a rocker edge, but she also likes to pamper and take care of herself. I think the actual products evolved to reflect this character.