All Posts Tagged With: "New York Fashion Week Fall/Winter 2010"

Backstage with Aveda at Rodarte AW 2010

WATCH: Backstage at Rodarte during New York Fashion Week Fall/Winter 2010. Hair by Odile Gilbert for Aveda. Also mentioned in the video: Aveda Control Force Hair Spray (launching in June 2010).

Aveda lead stylist Odile Gilbert created glossy, childlike hair adorned with handmade flower pins at the Rodarte Fall/Winter 2010 Fashion Week show in New York.

“The Rodarte hair look for this season is sleek and shiny—at once free-flowing yet controlled. I was inspired by the idea of a modern, young girl who is strong and capable yet sweet and innocent. The look is young and dreamlike, with handmade metal flowers that make a statement.”–Odile Gilbert for Aveda

Q: What is the inspiration for your collection? What is the look you are capturing?
“Our collection this season explores the idea of sleepwalking. The idea of a dream state, or an in-between state, inspired us.” —Kate Mulleavy of Rodarte