All Posts Tagged With: "shu uemura Rouge Unlimited Pink Collection"

As the leader in color and science, shu uemura breaks the boundaries of conventional color with Rouge Unlimited’s Pink Collection, a series of lipsticks and glosses made with a Pink Hybrid Pigment, one of the purest pink pigments ever discovered and patented by the cult Japanese beauty company. Thanks to this breakthrough, this lip collection boasts the most vibrant hues available, creating new and unique shades of pink never seen before.

The Technology: Until now, pink’s color palette was limited due to the conventional way in which shades were processed and created. This standard method mixes red and white pigments, which create irregular shaped and sized particles that produce dull, muddy pinks.