Whether its managing home life and kids or tending to a demanding job, to-do lists seem to get longer by the minute (and second!). It’s time we get smarter about the choices we make and the priorities we keep. Making simple changes with smart solutions can even start with what you use in the shower. Redken, the leading professional haircare company, has discovered a way for haircare to be smart and multitask.

Redken All Soft Mega Mask

With Redken’s three NEW! Mega Masks, each featuring a dual chamber design with two different formulas that combine during application to create the ultimate “multi-mask” experience, intense customized care now lasts up to three washes in just three minutes. The secret? Combining the deep conditioning of a mask with the long-lasting benefits of an extender. Each mask also contains Redken’s NEW RCT (ROOT, CORE, TIP) PROTEIN COMPLEX: a smart, multi-targeted delivery system with three proteins that target where the hair needs them most, delivering custom nourishment to the root, core and tip.

Redken Extreme Mega Mask

“Every client’s hair is unique. Combined with today’s environmental aggressors and constant styling, I’m always recommending different hair regimens to my clients when behind the chair. Redken’s new Smart Haircare Mega Masks takes some of the guesswork out of tired, lackluster strands. I’m so proud to use these products on my clients, and seeing Redken again at the forefront of haircare innovation,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC.

Redken Color Extend Magnetics Mega Mask

From three Mega Masks to choose from, all you need is just three minutes a week to seal in benefits for up to three washes!
· NEW All Soft Mega Mask ($29, 6.8oz) –A deep treatment & care extender for dry/brittle hair.
· NEW Extreme Mega Mask ($29, 6.8oz) A deep treatment & care extender for distressed hair.
· NEW Color Extend Magnetics Mega Mask ($29, 6.8oz) A deep treatment & care extender for color-treated hair.

Redken’s NEW! Mega Masks are available in all three upgraded haircare lines: All Soft, Color Extend Magnetics and Extreme are now available at authorized Redken stores nationwide and Ulta.com.