John Frieda and BCBG Take Style Transformations On the Road

Led by celebrity stylist Harry Josh who works with some of the biggest names in the industry: Blake Lively, Sarah Jessica Parker, Gwyneth Paltrow, Gisele Bundchen, Amanda Seyfried, Ellen Pompeo, the John Frieda expert team will be providing complimentary 15-minute consultations and styling lessons to address every hair issue with targeted John Frieda solutions.

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When you arrive on site, you’ll have the opportunity to make a 15-minute appointment on a first-come, first-served basis.

You will then receive a styling lesson with a top John Frieda stylist, who will consult with you about your specific hair issues and educate you on how to address your unique concerns. Every attendee will walk away with a “hair prescription” from her stylist and will have the chance to purchase her recommended John Frieda formulas on-site at a kiosk.

Following the hair session, you can complement your new style at the BCBG mini boutique where BCBG must-haves will be on display and fashionistas can log on to BCBG shopping kiosks and order style essentials for the season online with an exclusive John Frieda discount.

P.S. If you can’t make it to the Style On Site Tour you can still benefit from Harry Josh’s expert knowledge at home: while on tour, Josh will be giving women virtual transformations via Skype video sessions, allowing women nationwide to log on and experience his expertise from home. Select Skype sessions will also be posted on the John Frieda site, giving women everywhere access to Josh’s step-by-step tutorials.

WHAT: John Frieda Style On Site Tour

WHEN: Tuesday, April 27-Thursday, April 29, 2010

WHERE: Times Square (Broadway between 42nd & 43rd)



Philadelphia – May 2-3

Atlanta – May 7-8

Miami – May 13-15

Houston – May 21-22

Los Angeles – May 28-30

San Francisco – June 3-4

Minneapolis – June 11-13

Chicago – June 17-19

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