Last week I had the pleasure to join a webcast from New York City hosted by the John Frieda experts: John Frieda, Harry Josh, Luigi Murenu.

John Frieda

It was amazing to finally see the man behind truly one of my favorite brands ever, John Frieda. I can’t never forget when one day after I moved to New York City back in 1991, my sister told me that I MUST get this hair serum! It was the beginning of a new era in my life. The era of straight sleek hair. And a goodbye to the mousse-full big hair. In other words, the John Frieda Frizz-Ease Hair Serum is one product that revolutionized my (beauty) life.

Watch Marta’s video blog for today introducing the latest from John Frieda haircare: John Frieda Root Awakening.

Marta also talks about Harry Josh who is John Frieda’s International Creative Consultant, and the man behind supermodel Gisele’s hair!!!

Marta’s video blog is featured on : www.misslush.com

Products:
John Frieda Root Awakening Shampoo & Conditioner
John Frieda Root Awakening Health Boosting Detangling Spray

Ali Larter at InStyle Hair Launch Party from stylist Harry Josh!

Celebrities came out last night to celebrate InStyle Hair, a new special issue on sale May 8, at a star-studded event hosted by John Frieda Root Awakening and Marchesa at the Hotel Gansevoort Penthouse.

Harry Josh, John Frieda International Creative Consultant, created a stunning red carpet look for Ali Larter.

Explains Josh: “The look I created for Ali emphasizes how naturally healthy and vibrant her hair is. I started by spritzing hair with Root Awakening Detangling Spray, then blow dried in sections using a natural bristle brush to maintain her hair’s own health and shine. I finished the look with a styling crème to add polish to her naturally sleek, full hair.”

Other celebrities in attendance included Olivia Palermo, Jennifer Esposito, Marchesa designers Georgina Chapman and Keren Craig and Shannen Doherty. With a fabulous view of Manhattan from the Gansevoort Penthouse, guests enjoyed an exclusive showcase of Marchesa gowns complemented by John Frieda hair looks. In addition, partygoers were treated to stylish pampering at John Frieda touchup stations.

Did you love Amy Poehler’s laid-back Emmy hair at this year’s awards on September 21st? Here is your chance to get the look with simple tips from the mastermind behind the look – Creative Consultant for the John Frieda Collection, Harry Josh.

Harry’s projection for Red Carpet ‘09 Hair – “I think we are going to see a lot of hair down and not as long as in past years. Less layers, more clean brushed, sleek looks.”

“Amy is so down to earth and doesn’t ever take herself too seriously,” says Harry. “She wanted her hair to fit her personality and also her chic yet simple dress. So we went with a look that was loose and very easy-going.”

Harry’s Quick & Easy How To Get Amy Poehler’s Emmy Hair:

Step 1: Harry started by shampooing her hair with the John Frieda Lustrous Touch Sheer Blonde Strengthening Shampoo and Conditioner to make it silky, then toweled it dry. To give it lots of volume, Harry applied a palm sized amount of the new John Frieda Luxurious Volume Bountiful Body Mousse from root to end to add some volume.

Step 2: Next, he sprayed her roots with the John Frieda Luxurious Volume Lavish Lift Root Booster Spray to give the crown some extra lift. Make sure not to spray the whole head – focus on the roots only – to keep from weighing hair down. Then he blew her hair dry in sections

Since May, the John Frieda See for Yourself Salon Tour has been traveling around the country stopping in cities like Orlando, Atlanta, D.C. and Philadelphia giving hair transformations to women for free.

Flocks of local women lined up to get their hair styled and to learn tips and tricks from the top hair experts in the industry. The gorgeous salon has a glamorous photo studio for before and after pictures, five stylist stations, two hair washing stations, and lounge sofas for friends and family to sit and watch the transformations happen right before their very eyes! With music pumping and blow dryings blasting, it’s definitely a fun place to be.

Celebrity stylist Harry Josh is making appearances on many stops throughout the summer.

Harry is sought after by A-listers such as Hilary Swank, Sarah Jessica Parker, and Gisele Bundchen, to name a few. He was also the master mind behind the gorgeous and popular up-do that Ellen Pompeo sported to the SAG Awards. Harry is offering his expert stylist touch to women this summer on the John Frieda See for Yourself Tour in cities such as Boston, Chicago, Seattle, Los Angeles and San Francisco. Can’t make it to the tour? No worries! Check out Harry’s tips on summer styling to make your hair frizz-free and fabulous, listed below!

“Summer is a time when heat and humidity can really take a toll on your style. Regardless of how you choose to style your hair – whether it’s curly or straight – it’s important to use the right products to keep your hair sleek and healthy,” says Harry Josh, Creative Consultant for the John Frieda Collection. “Follow my below tips and you’ll be able to get the same salon results at home this summer.”

Start with a shampoo and conditioner that helps block out moisture and keeps your style in tact like the Weather Works by Frizz-Ease Weather-Proofing Shampoo and Conditioner from the John Frieda Collection. This shampoo and conditioner adds a protective barrier to the hair that will shield out unwanted moisture and lock in the needed moisture so that your hair stays healthy and shiny. It also protects from UV rays that can damage hair. From there, you can style your hair as you choose and feel confident that your style will last throughout your summer activities.

HOW TO STYLE TIPS FOR CURLY HAIR:

1. Once hair is toweled dry, I applied a dime size amount of the Weather Works by Frizz-Ease Weather-Proofing Style Sealent Crème from root to end to help control the frizz and make hair more manageable.

2. Next, I blow-dried her hair, wrapping pieces around my fingers to give it a natural curl.

3. Now that her hair is completely dry, I’m going to rub a small amount of John Frieda Frizz-Ease Thermal Protection Serum between my palms and apply it to the ends. This product is perfect to add instant shine and a finishing touch to your style. The result is healthy looking with an ultra shiny finish.

4. Also, if you’re a blonde, try spraying a bit of the John Frieda Sheer Blonde Tousled Tresses Fine Mist Wax for the perfect undone look.

5. If you’re a brunette wearing this style, add a small amount of John Frieda Brilliant Brunette Shine Shock Perfecting Glosser to add extra shine and illuminate the brown tones.

HOW  TO STYLE TIPS FOR STRAIGHT HAIR:

1. For this style, I applied a small amount of the John Frieda Frizz-Ease Thermal Protection Serum onto the hair when it was wet to protect hair from damage caused by blow dryer and using a flat iron. Then I blow-dried the hair dry with a large round brush.

2. Especially during the summer, hair can really lack luster and become dry. Applying a bit of the John Frieda Frizz-Ease Secret Weapon Crème is the key to instantly transforming puffy, parched hair into ultra shiny, soft hair. Take a dime sized amount and run it through the hair from root to end for a smooth, supple look.

3. If you’re a brunette, try the John Frieda Satin Shine Finishing Crème. It leaves hair silky without making it greasy.

4. If you’re a blonde, try substituting the John Frieda Frizz-Ease Thermal Serum for the John Frieda Sheer Blonde Spotlight Sleek & Shine Detangler, concentrating on the ends of hair. This will add a layer of shimmer and illuminate the highlights.

To find an upcoming salon tour stop, you can go to www.johnfrieda.com. The tour will be traveling until the beginning of August. Women can book a coveted 30-minute consultation with a top stylist online in advance.