LA PERLA PRESENTS THE PRE-FALL 2017 CAMPAIGN STARRING KENDALL JENNER SET IN THE KALEIDOSCOPIC WORLD OF AN ENGLISH POP ART GARDEN
NEW YORK, NY: MAY 18, 2017: A surreal garden of gigantic begonias, a colossal hibiscus, and reimagined tulips comes to life in a world of fantasy and art designed by La Perla Creative Director, Julia Haart. Inspired by the works of Georgia O’Keeffe and Peter Max, Haart calls upon her favorite pieces from the pop-art and modernist movements to fuse the Pre-Fall 2017 Campaign with her own cast of psychedelic creativity.
Just as Dorothy journeyed to the Land of Oz, so too does the campaign’s protagonist, Kendall Jenner – entering into a world of her own imagination. Clad in Ready-to-wear, Lingerie, and Beachwear from the La Perla Pre-Fall 2017 Collection, Jenner exudes the certainty and self-assurance of a true heroine – owning her world through confidence and empowered femininity.
Captured through the inventive lens of Mert & Marcus, the vibrant colors and molded shapes of the La Perla collection take center-stage. The explosive visual message is intended to shock and transport the viewer to a world of fantasy, color, and art.
The campaign features the new La Perla Slip Dress which boasts a built-in padded bra and sculpted bodice sewn from the world’s finest stretch silk with Leavers lace detailing. Other featured pieces include a limited-edition haute couture crystal embroidered dress, a one-piece swimsuit with translucent paillettes embroidery, and a lingerie set adorned with floral embroidered Leavers lace and velvet detailing.
LA PERLA PRE-FALL 2017 CAMPAIGN IMAGE 1/4 – The triangle bra and shorts sinuously veil the body with a floral inspired Leavers lace embroidered in contrasting color and finished with velvet trim. A platform wedge embellished with matching lace completes the look.
LA PERLA PRE-FALL 2017 CAMPAIGN IMAGE 2/4 – The La Perla Slip-Dress in stretch silk features a built-in padded bra and embroidered panels that echo the floral print. The strap is adorned with gold and topaz jeweled clips from the new “Garden Jewels” collection. The cross-body micro bag and miniature Ada Bag are crafted in pony hair with jeweled and metallic details.
LA PERLA PRE-FALL 2017 CAMPAIGN IMAGE 3/4 – The limited-edition cocktail dress is covered of multi-colored embroidered crystals that create an illuminated surface. The ‘Garden Jewels’ gold and topaz clips are transformed into a choker when paired with a velvet ribbon.
LA PERLA PRE-FALL 2017 CAMPAIGN IMAGE 4/4 – The shimmer of translucent paillettes dance on the one-piece swimsuit, revealing a sensual and feminine allure. The look is completed with cat eye sunglasses and flat leather sandals with chain detail.
ABOUT LA PERLA:
Founded in 1954 by the talented corsetry maker Ada Masotti, La Perla is a leading Italian fashion house renowned for its expertly crafted ready-to-wear, lingerie, and beachwear. Artisanal heritage, knowledge of the female body, blend of innovation and tradition and Italian identity are the founding values of the La Perla universe. In the second half of 2013, the company was acquired by Pacific Global Management, owned by Silvio Scaglia’s family holding and already active in the fashion industry through the world’s largest model management network, operating under the brands Elite, Women and The Society. La Perla sells its creations through a network of flagship stores, shop-in-shops and corners located in the heart of the most important fashion districts, as well as being present in the best department stores and specialized boutiques worldwide. The company, led by Creative Director Julia Haart, offers collections of ready-to-wear, lingerie, sleepwear, beachwear, loungewear, accessories and haute couture for women and men who aim at expressing their style with ease and sophistication. www.laperla.com