KENZO introduces a new film for its signature FLOWERBYKENZO fragrance.

FLOWERBYKENZO: The world is beautiful: In 2000, KENZO gave the red poppy life and presented the powdery floral fragrance FLOWERBYKENZO to the world. 10 years later, KENZO reinvents its signature with a new ad film. At dawn on the rooftops of Paris, a Japanese fairy appears to shower the city with poppies, transforming the skyline into a celestial field of flowers. She observes as the city comes to life, citizens awakening to find a whimsical playground above them. Directed by Patrick Guedj and introducing Lika Minamoto as the new face of FLOWERBYKENZO.

WATCH: Making Of FlowerByKenzo 2009

About Patrick Guedj

Over the past 10 years as creative director of Kenzo Parfums, Guedj has directed 11 advertising films. He takes his time to conceptualize his films, draws them, and instills himself with the wishes and imaginations of those who entrust him with this wonderful yet absurd mission: to visualize the scent of a perfume.

About Lika Minamoto

Born in Tokyo, Minamoto was discovered by a modeling agency in Paris while studying classical dance. She has been featured in many advertising campaigns, including a contract with Van Cleef & Arpels. She was praised for her performance in the 2008 French film, Inju: The Beast in Shadow, which was selected for entry into the 65th Venice International Film Festival. She is the first Japanese woman selected as the face of FLOWERBYKENZO.

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