Klorane’s New, improved shampoo and conditioner with oat milk will be available in January 2010.

Oat milk based hair care has long been recognized for its gentle, softening properties, including amongst them the widely received KLORANE oat milk range. Now, KLORANE has taken further strides to modernize and improve upon its shampoo and conditioner duo for the whole family.

Through science, KLORANE has learned even more about the benefits of oat and how to better harness the power of the natural softening, soothing action of the oat in its purest form. The advanced learnings on oat, combined with the discovery of a new softening conditioning and detangling agent Inulin, derived from chicory root and providing a green replacement for silicones, enabled the creation of the NEW, improved, reformulated, shampoo with oat milk and conditioner with oat milk.

Of the many oat varieties, KLORANE shampoo with oat milk and conditioner with oat milk feature white oat because of its renown soothing and protective properties. KLORANE exclusively cultivates its oats in the Southwest of France, where after harvesting they are sorted to eliminate impurities and damaged grains, resulting in the highest quality of raw oats. The grains are dried at room temperature to maintain a low moisture level, essential to the quality of oat milk. To protect the softness of the oat, KLORANE meets a strict level of specifications that they have set to ensure safety, efficiency and traceability, delivering natural, high performance products.

Shampoo with oat milk features a paraben, silicone and phenoxyethanol free formulation and is ideal for those who wash their hair frequently because of its ability to gently cleanse and deliver exceptional softness. Repeated washing with harsh shampoos can damage hair, causing it to lose its natural protective ability and leave the scalp sensitive and irritated. Because of its reduced surface activity, shampoo with oat milk ensures healthy hair and scalp no matter how frequently you suds up. No need to have a separate shampoo for the kids, the gentle, tear-free formula makes it suitable for the whole family.

Conditioner with oat milk features a paraben, silicone and phenoxyethanol free formulation. While oat milk soothes and delivers exceptional softness, Inulin derived from chicory root works to gently detangle without creating excess build up, for hair that’s light and shiny.

The NEW KLORANE oat range will be available in January 2010 at Beauty.com. Shampoo with oat milk retails for $13 for 6.7 oz. and $18 for 13.4 oz. and Conditioner with oat milk retails for $14 for 5.1 oz