All Posts Tagged With: "Baby Phat DARE ME"

This Spring, Kimora Lee Simmons will launch her newest fragrance that will inspire and excite fans and fragrance lovers alike. The launch of Baby Phat DARE ME perfume combines fragrance & fashion with empowerment and confidence, wrapped up in a young, sexy scent and bottle.

DARE ME: PRINT AD VISUAL. Photographer: Alexi Lubomirski. Shoot details: Los Angeles

Since partnering with international fragrance powerhouse Coty Inc. in 2005, Kimora continues to captivate the fragrance world with her bold new fragrance, DARE ME. This captivating and flirty scent is the essence of independence, designed to encourage girls and women of all ages to “own the catwalk and take center stage.” The packaging taps into the fun, edgy and fabulous fashion that is at the heart of the Baby Phat brand. It dares to be noticed.