Lancôme has unveiled its new major feminine fragrance in grand style at the Grand Palais in Paris on June 10th 2008. A gotha of beauty professionals gathered to discover the new creation called Magnifique while the notes of “C’est Magnifique” by Cole Porter played in the air. Actress Anne Hathaway is the spokesperson for the fragrance.

The name of the fragrance is a reference to a feminist ad campaign that was launched last year by the brand to promote images of successful women and which is fronted by Juliette Binoche and Elsa Morante. A community platform website has been set up also at www.magnifique-women.com to encourage participation from consumers.

A global roll-out is planned for September 2008. (via: The Scented Salamnder).