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Beauty News: P&G announced on Thursday, August 12th, 2010, that it is planning to launch sustainable packaging made from Brazilian sugarcane on several of its leading beauty brands. The announcement was made by Gisele Bundchen, Pantene endorser in Brazil, at an event that morning in her home country.
Gisele Bundchen for Pantene Pro-V in Sao Paulo
Here’s Ed Shirley, Vice-Chairman of P&G Beauty and Grooming, with more details on this new sustainability effort: