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Common was spotted at Diesel Fragrances Celeb-filled event!
Saturday night Diesel celebrated bravery and the launch of their new men’s fragrance, Only The Brave, in Los Angeles. Common, the face of the new fragrance, performed an intimate live concert at the Diesel boutique on Melrose. The GRAMMY-winning hip-hop artist’s performance, embodied the spirit of determination and perseverance.
“I’ve always thought Diesel was a progressive, fresh brand-it has a classic feel, but pushes the envelope,” Common explains. “I wanted to partner with Diesel because that’s really what I’m about too-to be an individual and an artist, it takes both bravery and courage.”
Joined by friends and celebrity fans, including Vanessa Hudgens, Samaire Armstrong, Noah Segan and Brandon Quinn, Common’s private concert captured the essence of empowerment, a sense that is also evoked by Diesel’s new scent.