This November, Bobbi Brown introduces her new Extreme Party Mascara – the first ever all-day layer-able mascara!

“For women who want the dramatic look of false lashes without the hassle.” – Bobbi Brown

Why is it different? Thanks to Bobbi’s new “re-activation” formula, each new coat of Extreme Party Mascara remains as clean and buildable as the first- whether you choose to go bolder right away or ten hours later.

– Between fresh coats, lashes stay separated and soft.
– Lashes continue to get thicker and bolder without clumping or flaking every time you want to layer on more volume and length.
– Tapered, two-fiber brush grabs even small, hard-to-reach lashes.
– Dries fast to a smudge-proof, flake-proof finish.
– Enriched with Vitamins A, C and E.
– Ophthalmologist and dermatologist-tested. Safe for contact wearers.
– Removes easily with eye makeup remover or face soap and water.

Extreme Party Mascara will be available in black from www.bobbibrown.com  and Bobbi Brown counters beginning November 2009.

Bobbi Brown interviews with Marta Walsh