Demi Moore and Rachel Zoe Discuss Worldwide Exclusive

On the set of Demi Moore’s photo shoot for the Harper’s Bazaar April cover, Demi tested out the NEW Helena Rubinstein Lash Queen Mascara with stylist Rachel Zoe.

Demi Moore, the face of the new Helena Rubinstein All You’ve Ever WANTED fragrance, is giving consumers an opportunity to try the new mascara. With each purchase of All You’ve Ever WANTED at select Macy’s, you will receive one tube of the Lash Queen Mascara. Lash Queen Mascara is currently not available anywhere worldwide and this will be the only opportunity U.S. consumers will have to test this exclusive product.

You can view Demi Moore and Rachel Zoe testing the new mascara and talking about her new fragrance here:




There Are 3 Responses So Far. »

  1. Rachel, Rachel, Rachel, no pumping the mascara. I think Demi even cringed when she did that.

    Otherwise thank you for posting. I can’t wait to stop by Macys and see if they have the mascara! Demi looks amazing.

  2. I agree, Vanessa … pumping = air = drying out quickly!

    And sharing the tube of mascara too, yuck.

  3. I have some pretty staight fairly wimpy eye lashes. HOUR Lash Quees Feline Black makes me look like I have fake lashes on! I can’t live without it! But I can’t buy it in the US. I got it as the free gift at Macy’s origionally. I e mailed HOUR and they gave me an e mail to a Paris dept store that didn’t work. What a bummer… I guess it’s back to the hunt for mascara. I didn’t even know I was on the hunt until I tried Helena Rubinstein’s Lash Quees Feline Black…

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