How To Get That Straight of the Runway Look With AVON

We are going backstage with AVON to learn how to get that “straight off the runway” look, inspired by the Fall 2008 Cynthia Rowley Runway Show:

Hair: The hair created by Avon Global Stylist Advisors Allen Ruiz, Anthony Barrow and Chie Sugwara was inspired by the romance of the Cynthia Rowley Collection. Ruiz and Barrow wanted to keep the girls looking beautiful with very soft romantic hair. The look is matte in texture for movement on the runway, and shiny to keep with the romance of the collection.

The team used Avon Advanced Techniques Volumizing Mousse on damp hair focusing on the roots to create a volume foundation and gave the models’ hair shine throughout. Hair was blow dried using the Advance Techniques Two-Sided Oval Brush. To add texture and volume to the hair the Advance Techniques Extra Hold Hair Spray was used while blow drying and back-combing the hair with the Advanced Techniques Flair Styler Brush. Finally, they applied a mist of Advance Techniques Mirror Shine Spray to create a “halo” effect at the crown adding to the contrasting of textures of smooth crown and texturized full body.

Makeup: The makeup for Fall 2008, created by Charlotte Tilbury for Avon, was inspired by a fresh, modern storybook Victorian fairytale girl who looks like she has just come in from the cold. The skin is pale and luminous with flushed rosy cheeks using Avon Be Blushed Cheek Color in Pink Melon and Crushed Berry, also used on lips to create a natural “just ate berries” stain. Eyes are natural, yet fresh with Glazewear Liquid Lip Color in Clear on the eyelids to catch the light and give a subtle sheen. A light touch of SuperSHOCK Mascara in Black adds subtle definition to the lashes.

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