Jergens’ Glow in the Dark Campaign is back with Rachel Bilson
Jergens’ Glow in the Dark Campaign is back for its second year, and this time Rachel Bilson is on board-and she just kicked off the campaign by pledging to shun the sun in favor of a safe, healthy glow that comes from a product, not the sun.
Like most women, RachelĀ BilsonĀ is well aware of the kind of damage sun exposure can cause. But even though consumers are in the know when it comes to the dangers of tanning, it turns out that the majority of women aren’t changing their tanning habits despite the evidence. In a recent study conducted by Kelton Research and Jergens, a whopping 62% of women said they try to spend as much time as possible in the sun, and 38% of women endure the pain and discomfort of burning to get a tan.
Jergens has teamed up with The Skin Cancer Foundation for the Glow in the Dark Campaign, asking women to face the facts and change their bad habits, trading in their tanning for a healthy glow. Rachel is leading the way by sporting a radiant glow instead of a damaging suntan.
Real women can join her by logging on to www.jergens.com and vowing to get their glow in the dark with a product, not from the sun. For every person who pledges to skip the sun this summer and instead opts for a healthy glow, Jergens will donate a pre-determined amount to the Skin Cancer Foundation.
This year, there are new ways to get a radiant glow without setting foot in the sun. To get glowing and get going, try Jergens natural glow Foaming Daily Moisturizer. The quick-dry formula lets you get dressed and go instantly.
For a radiant complexion with SPF protection, go for Jergens natural glow Healthy Complexion Daily Facial Moisturizer SPF 20 uva/uvb which provides natural looking color and prevents against premature aging.
WHAT THEY COST: $8.99 each.
WHERE TO FIND THEM: Food, drug and mass retailer stores nationwide, and jergens.com.