Prescriptives is adding color to its mineral portfolio with the introduction of NEW Mineral Color for Face, Eyes and Lips.

The purity and natural benefits of minerals are now offered in a vibrant color collection inspired by nature’s own minerals and gems. Its star ingredient is the R.E.C. (Radiance Emitting Crystals) complex — a unique combination of Amethyst, Rose Quartz and Calcite — so it absorbs light and delivers radiance and luminosity so skin appears to be “glowing from within.” Bright gems and minerals infused with vitamins create a look that is healthy, luminous and breathtaking.

Availability

Beginning April 2009 at Prescriptives counters nationwide, exclusively at Holt Renfrew in Canada and www.prescriptives.com

NEW! Prescriptives Making Faces Mineral Kit –LIMITED EDITION: These mineral and vitamin-infused face kits naturally enhance and illuminate any complexion. Each kit includes Mineral Color for Cheeks for a soft, healthy blush, Mineral Color Loose Lighting Powder for an all-over radiance and a Face and Cheek Brush for an easy, flawless application. Both formulas are silky, smooth and contain our exclusive R.E.C complex for skin that glows naturally. Kits are available in two warm and two cool collections to complement every skin tone.

Technology/Benefits:

· Radiance Emitting Crystals (R.E.C.) –Minerals, including Calcite and Mica, and semi-precious gems, including Amethyst and Rose Quartz, help absorb light and give skin extra radiance and luminosity

· Antioxidants C and E

· Oil Free

· Talc Free

· Fragrance Free

· Dermatologist Tested

· Non-Acnegenic

Shades:

NEW Warm Light/Medium
NEW Warm Medium/Deep
NEW Cool Light/Medium
NEW Cool Medium/Deep

NEW! Prescriptives Making Eyes Mineral Kit -LIMITED EDITION: These mineral and vitamin-infused eye kits include everything you need for an eye-catching look with shadows that are easy to apply and comfortable to wear. Each kit contains the perfect Eyeshadow Brush applicator and trio of shades, each packaged in a no-mess, portable jar for easy application. The formula includes our exclusive R.E.C. complex for a shimmering, luminous finish. Apply the first shade to the entire eye area, the second over the lid and the third in the crease for a look that is all its own. Kits are available in warm and cool to compliment any skin tone.

Technology/Benefits:

Radiance Emitting Crystals (R.E.C.) —
Minerals, including Calcite and Mica, and semi-precious gems, including Amethyst and Rose Quartz, help absorb light and give skin extra radiance and luminosity

Antioxidants C and E
Oil Free
Talc Free
Fragrance Free
Ophthalmologist Tested

Shades:

NEW Warm
NEW Cool

 NEW! Prescriptives Mineral Bronzer -LIMITED EDITION: This formula includes minerals, vitamins and our exclusive R.E.C. complex for a luminous, sun-kissed glow. This mineral bronzer has a silky, smooth texture and delivers a flawless, even application that shimmers with gems. Lightly dust on nose, cheeks, forehead and decollate for a natural glow.

Technology/Benefits:

Radiance Emitting Crystals (R.E.C.) —
Minerals, including Calcite and Mica, and semi-precious gems, including Amethyst and Rose Quartz, help absorb light and give skin extra radiance and luminosity

· Antioxidants C and E

· Oil Free

· Talc Free

· Fragrance Free

· Dermatologist Tested

· Non-Acnegenic

Shades:

NEW Warm
NEW Cool

NEW! Prescriptives Mineral Lip Gloss -LIMITED EDITION: This mineral and vitamin-infused gloss delivers high-shine and sparkling gem color. Dazzle lips in four jewel toned glosses that are inspired by Amber, Amethyst, Rose Quartz and Sunstone and are infused with the R.E.C. complex for a shimmering, radiant finish. The brush applicator glides the non-sticky formula onto lips for a soft and comfortable feel.

Technology/Benefits:

Radiance Emitting Crystals (R.E.C.) –Minerals, including Calcite and Mica, and semi-precious gems, including Amethyst and Rose Quartz, help absorb light and give lips a full, youthful look with added radiance and luminosity

Antioxidants C and E
Aloe Barbadensis Leaf Extract for skin conditioning benefits
Fragrance Free

Shades:

NEW Amber (Warm)
NEW Sunstone (Warm)
NEW Rose Quartz (Cool)
NEW Amethyst (Cool)

Pricing

Suggested Retail Prices:

Making Faces Mineral Kit – $37.50 U.S. / $49.50 Canada
Making Eyes Mineral Kit – $37.50 U.S. / $49.50 Canada
Mineral Bronzer – $30.00 U.S. / $40.00 Canada
Mineral Lip Gloss — $17.50 U.S. / $25.00 Canada