The 2009 FiFi Awards Winners

The Downtown Armory was the setting Wednesday evening for the 37th annual Fragrance Foundation FiFi Awards – where celebrities and fashion designers rubbed elbows with beauty company executives.  

The lineup included Marc Jacobs (who was inducted into the Fragrance Foundation’s Hall of Fame), Queen Latifah, Ernest Borgnine, Dustin Hoffman and Paris Hilton.


Lorenzo Martone and Marc Jacobs.
Photo credit: Photo By Steve Eichner:

Coty led the pack with six awards, while the Estée Lauder Cos. Inc. nabbed four and Arden picked up three.

Here, the complete list of winners:

Fragrance of the Year – Women’s Luxe: Harajuku Lovers Fragrances – Love, Lil’Angel, Music, Baby, “G” – Coty Prestige

Fragrance of the Year – Men’s Luxe: I Am KingSean John – Sean John Fragrances

Fragrance of the Year – Women’s Popular Appeal: American Beauty Beloved – BeautyBank

Fragrance of the Year – Men’s Popular Appeal: McGraw by Tim McGraw – Coty Inc.

Fragrance of the Year Unique Boutique: Tom Ford Private Blend Champaca Absolute – Tom Ford Beauty

Fragrance of the Year Women’s Nouveau Niche: Chloé Eau de Parfum – Coty Prestige

Fragrance of the Year Men’s Nouveau Niche: Burberry the Beat for Men – P&G Prestige Products Inc.

Fragrance of the Year – Private Label/Direct Sell: Victoria’s Secret Sexy Little Things Noir Eau de Parfum – Victoria’s Secret Beauty

Hall of Fame: Marc Jacobs

Female Celebrity Fragrance of the Year: Paris Hilton

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