All Posts Tagged With: "Andrea Bernholtz"

Rock & Republic’s debut cosmetics collection accessorized the Spring 2009 runway. This fashion week, Rock & Republic is unveiling more than its latest take on luxe fashion with a sexy edge. The iconic lifestyle brand is complementing its Spring collection with its own decadent line of rich, vibrant makeup, available in stores beginning September 15th.

In trademark Rock & Republic style, the spring fashion line boldly defies fashion conventions, pairing delicate fabric like chiffon and organza with hard structures like accentuated shoulders, cinched waists, and high-volume ruffles. Rock & Republic’s signature hard edge shone through the collection’s strong silhouettes in stark black and white. Super short dresses, graphic print leggings and skinny jeans with rouched zippers at the ankles stomped down the runway atop sky-high heels.

In conceptualizing the collection’s makeup look, Rock & Republic President Andrea Bernholtz parlayed this nonconformity into a striking take on the conventional spring aesthetic. “While most brands present spring fashion with light, bright, pastel makeup, that look just doesn’t reflect the audacious, rock-inspired edge of the brand,” Bernholtz explains. “Instead, we used a rock style spring smoky eye, with pale grays to lighten the eye and luminous skin to create that enviable dewiness we look for in spring.”