All Posts Tagged With: "Jergens’ Glow in the Dark Campaign"

Jergens’ Glow in the Dark Campaign is back for its second year, and this time Rachel Bilson is on board-and she just kicked off the campaign by pledging to shun the sun in favor of a safe, healthy glow that comes from a product, not the sun.

Like most women, Rachel Bilson is well aware of the kind of damage sun exposure can cause. But even though consumers are in the know when it comes to the dangers of tanning, it turns out that the majority of women aren’t changing their tanning habits despite the evidence. In a recent study conducted by Kelton Research and Jergens, a whopping 62% of women said they try to spend as much time as possible in the sun, and 38% of women endure the pain and discomfort of burning to get a tan.