Estée Lauder Introduces Let’s Play Makeover

Talking Makeup is excited to introduce you to the Estée Lauder Virtual Makeover Widget – the first-ever branded makeup widget of its kind that allows you see how makeup products will look on your own face before buying!

You can download the Estée Lauder Virtual Makeover Widget to your desktop or social media page and upload your own photo – from finding the right foundation and lipstick to discovering your best blush and eyeliner, the possible looks one can try are endless!

The state-of-the-art technology enables users to play with the Estée Lauder makeup collection, customize looks product by product or instantly apply ‘one click looks’ from current advertising campaigns and new color collections. From the shimmer of an eyeshadow to the wet shine of a lipgloss, online shoppers can now realistically visualize and experience the Estée Lauder makeup line.

To download the Estée Lauder Virtual Makeover Widget to your desktop or social media page visit www.esteelauder.com/letsplaymakeover  or the Estée Lauder Facebook page at

www.facebook.com/esteelauder .

“In today’s online arena consumers want to engage and interact with people, companies and brands, and the Estée Lauder Virtual Makeover Widget allows us to do so in a new and exciting way. The widget will be updated continually with the newest makeup products, special promotions and updates to keep users engaged and informed about the Estée Lauder brand,” said Elana Drell Szyfer, Senior Vice President of Global Marketing for Estée Lauder.




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