NEW Spring/Summer 2010 makeup collection from Avon: High Definition Color. The effect: extreme lases, brilliant liners and soft focus skin.

Avon Ultra Color Rich Mega Impact Lipstick High-Definition Lip Color for Mega Watt Drama. Developed with breakthrough color magnifiers, this new Mega Impact lipstick by Avon highlights and reflects true color for bright, vivid, high impact looks. Gilds on smoothly for hours and has SPF 15.

Expert makeup tips by Jillian Dempsey Avon Global creative Color Director and Hollywood Makeup Artist: “With Mega Impact, lips will really pop with color, so it’s important to keep eyes simple. To avoid color overload, pair bold lips with a sheer shadow and black mascara for a sophisticated, glamorous look.”

Avon Ultra Color Rich Mega Impact Lipstick. Available in 10 shades: Brilliant Berry. Charged Cherry (the same shade Reese Witherspoon is wearing in the Avon ad). Divine Wine. Fuchsia Fun. Kicked Up Coral. Magnified Mauve, Mocha Madness. Never So Nude. Pink Pop. Powerful Plum. Available February 2010. Price: $8.

Avon magiX cashmere finish liquid foundation SPF 10: is ultra blendable, weightless liquid mousse and helps create a smooth, luminous and pore-less finish and a lit-from-within- glow. It doesn’t feel heavy on the skin or uncomfortable. You hardly feel it’s there.

Avon magiX cashmere finish liquid foundation: 12 Shades: Light Ivory. Ivory. Light Beige. Nude. Natural Beige. Creamy Natural. Sand Beige. Medium Beige. Pure Beige. Soft Honey. Nutmeg. Earth. Available February 2010. Price: $11.

Makeup tip by Jillian Dempsey: “I use magiX on my clients who walk the red carpet to reduce any unwanted shine. For smooth coverage, I dab it onto cheeks, forehead, nose and chin and then blend with a sponge.”

Avon super extend mascara ooh la long: It’s a lengthening mascara for a long, sleek, separated lashes for a wide-eyed effect. Up to 55% longer top lashes according to Avon. Triangular fibers adhere to lashes to build and lengthen lashes. The look of lash extensions a mascara. Perfect.  4 shades: Brown. Brown Black. Black. Navy. Available March 2010. Price: $8.50

Makeup tip by Jillian Dempsey: “For maximum impact and a wide-eyed look, apply mascara to lashes starting from the inner corner and working your way out. Start at the base of lashes and in a zig-zag motion evenly coat lashes from root to tip-lashes will look extravagantly long and feminine.”

Avon glimmersticks diamonds liner: I’m wearing one today and loving it! My shade is Brown Sugar. Not your ordinary flat and dry eye liner, this one is full of shimmer and sparkle and super creamy. Formulated to not transfer and to wear for up to 12 hours. 6 shades: Black Ice. Brown Sugar. emerald Glow. Smokey Diamond. Sugar Plum. Twilight Sparkle.

Makeup tip by Jillian Dempsey: “To bring high-definition focus to eyes, pair a shimmery liner with a light eyeshadow. The hint of sparkle will make eyes appear bigger and brighter and liner will pop even more against neutral shadow.”

The Avon High Definition Color makeup collection is available exclusively through Avon Representatives. To locate an Avon Representative call 1-800-AVON or visit www.avon.com .