Sought-after colorist and co-owner of the Ted Gibson Salon, Jason Backe, will serve as Creative Consultant to TouchBack, Streekers and ColorMark, acting as a voice of the temporary hair color brands and a liaison to both the media and consumers. In his capacity as Creative Consultant, Jason will bring his salon expertise to the at-home color formulas, sharing tricks and techniques for achieving salon-quality results with the complete range of products. From the fun, lively shades of Streekers to the undetectable gray coverage of TouchBack and ColorMark, Jason will offer insight into maximizing the impact of the temporary colors.
“I’m so excited to be the voice of products that empower women to be their own colorists between salon visits,” says Jason. “TouchBack, Streekers and ColorMark all give women the ability to experiment and play, which is what hair color is all about. When used correctly, these formulas can really add dimension and give hair new life.”
Over the course of the past decade, Jason has established himself as one of New York’s most in-demand color artists. From editors and models to actress and executives, clients flock to Jason for his chic, complementary color. Jason has brought his attention to detail and artistic expression to high-profile clients like Ashley Greene, Anne Hathaway, Lake Bell, Rene Zelweger, Elettra Weideman, Idina Menzel and Amerie as well as campaigns for Dolce & Gabbana, Calvin Klein, Chanel and Versace.
Each of the three products Jason will be working with instantly delivers temporary hair color that stays true until shampooed out and never flakes or rubs off with brushing. ColorMark covers gray roots with undetectable, natural color between salon visits, while Streekers add a pop of brilliant color with a soft-tip applicator for major color impact. TouchBack’s unprecedented, mistake-proof marker bonds to hair and blends perfectly with permanent hair color to cover gray roots instantly.