New Kiehl’s for curls: Introducing “Weightless” Curl-Defining Spray.

To add to the daily repertoire of our beloved curl-conscious customers world-wide, Kiehl’s Since 1851 is proud to introduce an advanced styling technology to the Stylist Series Collection, “Weightless” Curl-Defining Spray. Utilizing a unique combination of natural ingredients, our curl-defining gel-spray strengthens and fortifies hair while providing lightweight, long-lasting definition and hold that revives curls and waves for a soft and voluminous effect.

“Weightless” Curl-Defining Spray addresses the growing customer desire for styling products that offer health benefits to hair in addition to optimal styling benefits. Our non-greasy formulation allows for extended control over unwanted fly-aways and frizz, while imparting natural curls with a healthy-looking shine. Formulated with Kiehl’s nurturing ingredients of Sesame Seed Oil, Sunflower Seed Oil, Soybean Oil, Silk Powders, and Vitamin E, the formula provides the correct dosage of nutrients to make hair less susceptible to the dryness that curly-haired customers often experience.

Curly hair, by its nature, tends to be drier and more brittle than straight hair, largely because necessary oils secreted from the sebaceous glands travel more easily down the shaft of straight hair, providing natural moisturization to the entire shaft. The lack of natural oil disbursement in curly hair can result in dry, frizzy and fly-away hair that is difficult to manage and control.

Key Ingredients: Sesame Seed Oil, Sunflower Seed Oil, Soybean Oil, Silk Powders, Vitamin E.

Key Formula Attributes:

• Boosts shine, body, and curl definition

• Promotes bounce and life to curly and wavy hair

• Provides extended frizz control

• Strengthens and fortifies hair

• Leaves hair soft and smooth

Suggested Retail Price: 150ml/$17.50

In-Store: March 2009.

Available at Kiehl’s stores, 1-800-KIEHLS-1 and www.kiehls.com 

Tips for Achieving Optimal Results with Curl-Defining Spray:
1. Use your normal shampoo and rinse-out conditioner.
2. Rinse well and finish with a cool/cold water rinse which helps to seal in moisture, add shine and helps enhance the hair’s ability to form curls and waves.
3. Carefully squeeze out any excess water with your fingers.
4. Remember to never rub wet strands but use a combination of techniques from squeezing out the excess water and then gently blotting strands with a towel.
5. Apply Curl-Defining Spray.
6. Turn your head over or to the side and cup your hand around the ends of a section of hair that is hanging down. (Scrunching smaller sections will give tighter curls, while larger sections will give looser curls.) Begin to move that hand towards the scalp, still holding the ends of the hair and closing the hand around the rest of that section of hair as it nears the scalp. The motion you will be making should be similar to crumbling a piece of paper.
7. Then bring the hand holding the hair back down away from the scalp, gently opening it. Use your hands to do this scrunching motion, moving up towards the scalp and then back down, all around your whole head, from side to side.

Tips on managing curly hair:
 Shampoo as infrequently as possible – ideally, no more than every other day. Cleansing can strip the natural oils from the hair before they have time to work their way to the ends, depriving the hair of natural moisturization. Always follow your shampoo with conditioner – and on the days when no shampoo is used, use a conditioner alone.

 Use only luke-warm water when shampooing and rinsing hair. Hot water can remove too many of the existing natural oils from the hair. In addition, hot water will open the cuticle of the hair shaft, creating friction between the individual strands of hair.

 To help minimize breakage and frizz, use your fingers to detangle hair in the shower while conditioner remains on your hair. Then follow up with a wide-toothed comb while hair is still wet.

 Use a leave-in conditioner whenever possible to assist in detangling and to provide additional moisturization; also use a deep conditioning treatment at least twice a month, or as often as necessary.

 Use wide-tooth combs (avoid narrow-tooth combs or brushes, which can cause breakage) and always comb hair very gently when it is wet, working from the ends towards the roots.

 Do not towel dry hair with vigorous rubbing, instead “blot” hair with a towel, t-shirt or paper towels (which can be left to air dry and reused).

 Avoid heat-styling tools. Try to let your hair air dry whenever possible, as this will allow curls to dry in their natural formation and help minimize frizz.

 Never brush curly hair when dry. This separates the individual hair shafts and will create a frizzy look. In addition, due to the brittleness of curly hair, brushing when dry can result in breakage.