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Calvin Klein Underwear and GQ have partnered up for an exclusive augmented reality (AR) advertising campaign across 12 countries. The AR component of the print campaign is exclusive to GQ and features the recently announced, diverse group of campaign models that includes American actors Kellan Lutz and Mehcad Brooks, Spanish tennis star Fernando Verdasco, and Japanese soccer star Hidetoshi Nakata and I can’t stop watching them on xmarkyourspot.com It’s hot! Most beautiful men in one ad, just too beautiful:)
Kellan Lutz for Calvin Klein Underwear
Twelve editions of GQ will run Calvin Klein Underwear’s new and first-ever Augmented Reality (AR) advertising beginning with the April 2010 issues, it was announced today by the magazine. Calvin Klein Underwear will be one of the first fashion companies to run AR advertising. It is planned that the ads will appear exclusively in the April issue of the US GQ, on sale March 23, 2010, as well as April issues in China, Korea, Australia, Mexico, Taiwan, and India, and in May issues of GQ editions in France, Germany, Spain, Italy, and the UK.
WATCH Augmented Reality Demo:
In the February 2010 issue of GQ is naming the 25 Most Stylish Men in the World for 2010, and heading up the list is Johnny Depp. Also making the list: Robert Pattinson, David Beckham, Ed Westwick, Ryan Gosling, Jay-Z, Tom Brady, Anderson Cooper, LeBron James and more! The February issue of GQ hits news stands nationally on January 26 and is available on iTunes. GQ will be posting the complete list for people to vote on THE MOST stylish man, later today on GQ.com.
Read full article in GQ.com
Cover photo: Patrick DeMarchelier / GQ