All Posts Tagged With: "Loewe"

This weekend at the Loewe, Jean Paul Gaultier, Sonia Rykiel and Akris shows in Paris, Redken Creative Consultant Guido was backstage creating the hairstyles to compliment the designers’ Fall/Winter 2010 collections. Find out the must-have products and inspiration from each show!

LOEWE

For a 1940s, sculpted shape of the hair at Loewe, Guido’s key product was Redken forceful 23 hairspray that kept the look in place and gave it that ‘plastic’ feel: “The clothes at Loewe are very feminine, with a few suits, so we wanted to nod to the 1940s and create a sophisticated, sculpted shape with the hair.” -Guido, Redken Creative Consultant

Products:

Redken forceful 23 super strength finishing spray

Redken fabricate 03 heat active texturizer