Giorgio Armani Beauty’s NEW Fall 2009 Collection: 

Giorgio Armani Beauty launches its Fall Collection, using subtle but distinct tones accentuating a deep smoky eye contrasted with a fresh luminous complexion and a muted, but intense lip color. Created by Giorgio Armani, the timeless color “Greige” has a new take on the smoky eye and is the new fall dress code for face.

The star product of the collection is the Manta Ray Eye Duo Palettes. Inspired by the precious and luxurious materials used in Giorgio Armani fashion accessories, the palettes are dressed with an exotic Manta Ray pattern. The selection of color harmonies inspired by nature offer depth and mystery to the eyes with subtle contours and highlights, $38.

A new product introduced in this collection, the Liquid Silk Eye Liner in matte charcoal grey or midnight metallic blue contrast the softer Greige tones with a smooth high precision stroke. The formula, which contains microdispersed waxes and micro-fil™ polymer, boosts the deep intense color and ensures a long-lasting, quick-drying application, $30.

Armani Silk Lipstick n° 92: This season’s must-have Armani lipstick accentuates the natural lip color, keeping the focus on the eyes. The grey-blue tones in this soft plum lipstick add intensity to the lip without giving a dark contrast, the new alternative to beige. The Armani Silk lipstick formula dresses the lips with a hydrating and silky veil. Specific oils allow the shade to reveal intense and radiant color, resulting in a luminous blush on the lips, $25

The “Greige” Eye Look by Linda Cantello: “Eye shadow is about shading. Rather than adding shadows, these muted tones contour and define. Accentuating the eye and the pupil; the focus is actually on the eye itself. My favorite is the Greige and charcoal duo shade palette, but the pale lilac grey and fuchsia offer a really beautiful pop of color.”

Application Tips:

1. Use the Greige shade to contour the eye by sweeping the shadow along the crease of the eye. Follow by sweeping the shade under the lower lash line and over the upper lash line. Use charcoal to add intensity.

2. A second option is to sweet the charcoal shadow over the whole lid and use the Greige to blend. For added intensity, apply midnight blue eyeliner along the upper lid lash line.

The Fall 2009 Collection is available online at www.giorgioarmanibeauty.com  and at selected fine department stores, including Saks Fifth Avenue, Neiman Marcus and Bloomingdales.