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ghd Runway Report Fall 2009 New York Fashion Week: MATTHEW WILLIAMSON Hair lead: Paul Hanlon for ghd.
“Chic. Graphic. Minimal.”
The Look: Straying from the typical bohemian style of collections past, Matthew Williamson wanted a whole different look for his latest collection. The result: graphic prints, structural designs, and a spectrum of vibrant colors and textures.
The ghd Way: Smooth, sleek, multi-textured hair polished to perfection.
First the ghd Directive Team prepped the hair with ghd thermal protector, dampening each section, to protect the hair from heat styling while retaining its moisture. This helped to create the perfect base for the ultra sleek style.
An extreme side part was created on either side of the head as a small amount of ghd obedience cream was applied throughout the hair. The hair was then blow-dried to a smooth finish using the ghd ceramic brush.