Last week I got invited to New York City for the John Frieda Sheer Blonde Entourage kick off event.

The John Frieda Sheer Blonde is series of events and perks available for blondes (like myself, real or fake LOL). The blonde VIP program began on March 18th, 2010, in New York City at the Highline Ballroom with a private performance by Grammy-nominated singer-songwriter and blonde icon Natasha Bedingfield which I got to greet and meet! Natasha’s third album drops this spring FYI.

So I wake to this beautiful view of the Hudson river from my room at The Standard Hotel on Washington Street New York City.

I get to learn about John Frieda’s latest product launches. The John Frieda has just expanded their Root Awakening hair care line with 3 NEW products: John Frieda Root Awakening Strength Restoring Smoothing Lotion, John Frieda Root Awakening Strength Restoring Gel, and John Frieda Root Awakening Strength Restoring Hair Spray. $6.49 each. Available at food, drug and mass retailers nationwide from March 2010.

L to R: John Frieda Root Awakening Strength Restoring Smoothing Lotion, John Frieda Root Awakening Strength Restoring Gel, John Frieda Root Awakening Strength Restoring Hair Spray

Also NEW from John Frieda: Frizz-ease Smooth Start Shampoos and Conditioners. Comes in two versions:

Smooth Start Shampoo and Conditioner Repairing For Damaged Hair

Smooth Start Shampoo and Conditioner Hydrating For Extra Dry Hair

Before going to Natasha Bedginfield’s concert I had to look good right? My hair (which I always refer to as my half beauty) had to be flawless. I took a walk down Washington Street (825 Washington Street that is) to the Serge Normant at John Frieda salon. BTW if you are staying at The Standard Hotel which is also on the same street and in a desperate need to get you hair done, just walk few block to the John Frieda salon, it’s SO close!

I walked into the Serge Normant at John Frieda Salon on Washington Street NYC.

This is no joke guys, the John Frieda hair serum (such a classic) revolutionized me back in the early 90s. I’m serious here. Until that point I’ve never used or seen any hair care styling products to deal with my very frizzy super voluminous 80’s hair! Thank you John Frieda for saving me and making my hair look silky smooth and straight. I look much cooler now so I believe!

And yes..this is Marta’s hair before a John Frieda blow out:

I met a fabulous hairstylist named Yanni who now I call an artist and set down for my blow out. After washing my hair with John Frieda shampoo and conditioner Yanni preped my hair before blow drying by simply spraying Luxurious Volume Lavish Lift Root Booster from the John Frieda Collection to my roots. Then he took a small round brush and blow curled my hair into beautiful Hollywood waves. The look was very Victoria’s Secret models hairstyle, which is my favorite! The look: Parted in the middle and waves perfectly framing my face. Very Gisele Bundchen.

And this is Marta Walsh after the John Frieda blow out:

L TO R: The super fabulous Nadine Jolie of JolieNadine.com who I had an amazing time over dinner at STK, Natasha Bedingfield, Marta Walsh