Coty Inc., a leading global beauty company, announced today that the company will sign Zooey Deschanel, Solange Knowles and Alejandra Ramos Munoz to team with Kate Moss, Georgia May Jagger and Coco Rocha as the aspirational ambassadors of Rimmel London, the iconic British cosmetics brand. With their distinguished styles, talents and diverse backgrounds, the new faces embody the wonderfully cosmopolitan nature of London, the city that serves as the inspiration for the witty, edgy and streetwise beauty brand.
“Zooey, Solange and Alejandra each bring a distinct look and personality to Rimmel London, expanding the brand’s visibility and strengthening Coty’s global color platform,” said Coty CEO, Bernd Beetz.
The star of such films as (500) Days of Summer, Yes Man, The Happening and Elf, Zooey Deschanel is one of Hollywood’s most sought after young actresses. In addition to Zooey’s work on-screen, she is also a talented singer-songwriter, set to release her second album with her band, She & Him in Spring 2010. She & Him released their first album, Volume 1 in 2008 to both popular and critical acclaim.
A charismatic beauty, Zooey is inspired by her love of old music and vintage fashion and her retro style is reminiscent of a classical movie starlet. Zooey, who was named after the male character in J.D. Salinger’s Franny and Zooey, spent much of her childhood on-location with her actress mother, Mary Jo and her father, Caleb, an Academy Award-nominated cinematographer. She credits her father with instilling in her a keen visual sense and great style. The multi-talented actress will be the face of Rimmel London star products including a new breakthrough lash accelerating mascara, a perfecting powder foundation and a lasting lipstick, and will appear in its newest campaigns, which will debut in August 2010 worldwide.
Of her partnership with Rimmel London, Zooey Deschanel says: “I am honored to be working with Rimmel, a brand I love for its fresh, fun and innovative products. I am thrilled to be a part of defining the best of London style.”
A creative force as a gifted singer-songwriter, producer, actress, entrepreneur and DJ, Solange Knowles has released two inspired solo albums including the critically acclaimed, Sol-Angel and the Hadley St. Dreams and her debut Solo Star on the Music World Entertainment label. Sol-Angel and the Hadley St. Dreamsproduced visionary music videos “I Decided” & “Sandcastle Disco” as well as 3 consecutive #1 dance hits. Solange starred in the film, “Bring It On – All Or Nothing” which broke the record for selling the most DVDs in the first week of release than any other in the format. She launched of a series of hip-hop toys called, Baby Jamz, which is the first ever hip-hop/rhythm inspired pre-school toy line. The award winning artist has been influenced by a wide range of music genres, including Soul, Alternative, Reggae and even Country. As a result, she has cultivated a dynamic edgy personal style and ultra-cool fashion sense that ensures she always sets, and never follows, trends. She is a true renaissance personality. Solange will represent Rimmel London makeup looks in campaigns which debut in the fall.
Solange Knowles comments: “I have always been passionate about make-up because it allows me to express my personality and style. I’m very excited about representing Rimmel because it’s such a young, vibrant, on-trend brand.”
A rising star of the fashion world, Puerto Rican model Alejandra Ramos Munoz was discovered by Rimmel London when she won a modeling competition sponsored by the brand. A gorgeous, natural, and authentic beauty, Alejandra marries her striking Latina looks with a down-to-earth charm and warm personality. Raised in Isabela, Puerto Rico, Alejandra established herself locally by appearing in fashion shows for such designers as Luis Antonio, Stella Nolasco and Harry Robles. With her stunning runway presence, she captivated the attention of the fashion and beauty world and has appeared on the cover Imagen, among others. Alejandra will grace Rimmel London campaigns in the fall.
Alejandra Romos Munoz
Alejandra Ramos Munoz says: “Becoming a face of Rimmel is a fantastic opportunity for me, particularly at the beginning of my career. Kate Moss has always been an amazing inspiration for me and, as a brand ambassador, I will strive to be an aspirational role model for girls and women everywhere.”
Renato Semerari, President of Coty Beauty, comments: “We are delighted that Zooey Deschanel, Solange Knowles and Alejandra Ramos Munoz will be representing Rimmel London, joining the existing portfolio of talented and iconic faces. At a time of extraordinary worldwide growth for the brand, these three strong, successful and uniquely beautiful women will help ensure that Rimmel London’s image continues to be modern and globally relevant.”
Stephen Mormoris, Senior Vice President, Global Marketing, Coty Beauty, adds: “Zooey, Solange and Alejandra each have an individual style and spirit that perfectly reflects the incredible diversity of London and the Rimmel brand. We are confident that women everywhere will identify with, and aspire to, Zooey’s timeless glamour, Solange’s cutting-edge chic and Alejandra’s natural elegance.”