Redken is excited to announce the launch of our NEW video series, The Hair Files: How-To Guides for Stylish Hair Everyday! The episodes provide easy step-by-step direction to consumers on how to create their favorite salon hairstyles on their own. The first episode is now live on www.redken.com/hairfiles  and www.youtube.com/redken

Have you ever walked out of a salon hoping that your blow-dry would last for longer than a day? Have you ever wished that you had a personal hairstylist that could style your hair for a special night out? Do you ever wonder what products stylists use on your hair to get it looking so flawlessly full or wavy? Now, the salon pros tips and tricks are revealed! Easy step-by-steps on creating your favorite hair styles are now available on video through The Hair Files: How-To Guides for Stylish Hair Everyday.

The Hair Files is a NEW video series that features Redken Experts and highlights the unique experience consumers receive from their stylists in salons. In the video series Redken Experts recommend the best products and provide easy step-by-step direction to consumers on how to create their favorite salon hairstyles on their own. The video highlights the unique experience consumers can receive from their stylists in salons. Launching on Wednesday, March 11, 2009 on www.redken.com/hairfiles  and on Redken’s NEW You Tube page, www.youtube.com/redken , the video series is hosted by MTV VJ SuChin Pak and music provided by up-and-coming artist, Toby Lightman.

“Without a personal recommendation from a stylist, it is difficult for consumers to find the right haircare and styling products for their hair type,” says Corrie Rudin, senior manager of Redken media & events. “The Hair Files video series visually demonstrates the value of the customization they can receive from professional stylists by showcasing the full salon experience. Through providing an example of a good consultation and step-by-step styling instructions, The Hair Files demonstrates that the salon is the best place to learn about products and services and how to use those products at home to achieve your personal style.”

The first of the series, “Healthy, Shiny Hair,” features Redken Experts David Stanko, Redken haircolor consultant, and Rodney Cutler, owner of Cutler/Redken salons. In the video, Stanko discusses the importance of an in-salon consultation with a stylist so he/she can recommend the best at-home haircare regimen as well as the Redken Chemistry service, while Cutler shows consumers what products to use and steps on how to best blow-dry their hair, focusing on tips and tricks that can only come from a stylist. Finally, the video then features the model effortlessly blow-drying her hair applying the tips provided by Cutler.

New webisodes will be added to The Hair Files series every other month featuring steps on styling for men, styling and caring for curly hair, and getting the perfect straight and voluminous looks. For those consumers who have questions they can click over to the Ask the Experts section on redken.com where they can send in their questions to a particular Redken Expert featured on the videos.

Achieving any style including a salon-worthy blow-dry is simple, easy and can be done at home! Through tips, tricks and product recommendations consumers can style their hair just like a pro. The Hair Files highlights great styles consumers can do at home and also the value of receiving a customized stylist recommendations in salons. Additionally, in this economic climate, consumers prefer to buy products that they know are ideal for their hair type rather than experiment with products that may not perform. Through customized stylist product recommendations and tips on how to use them, consumers are guaranteed get the results they want. To locate a nearby Redken Salon consumers can log on to redken.com for the salon locator.