All Posts Tagged With: "ck one"
ck one shock fragrances for her & him
TM & Marta Walsh has got the word about the cast of the new ck one shock campaign; supermodel Lara Stone. DJ Alice Dellal, singer/songwriter Sky Ferreira, model/songwriter Ruby Aldridge, supermodel Wang Xiao, model Herieth Paul, boxing champion Robert Evans, model Aaron Frew, model/rapper Yuri Pleskun, musician Ian Mellencamp, artist Viggo Janason, and singer Tomo Aki Kurata.
ck one Relaunches with Inaugural Campaign
The iconic unisex fragrance ck one will relaunch later this month with a NEW television and print ad campaign (shot by the legendary Steven Meisel), a beautiful song written by British musician and model Jamie Burke and a special, limited edition fragrance bottle packaged with an mP3 speaker.
About ck one Relaunches with Inaugural Campaign via Women’s Wear Daily:
by JULIE NAUGHTON
Posted FRIDAY JANUARY 09, 2009
From WWD ISSUE 01/09/2009
Calvin Klein plans to bring new attention to its CK One franchise with a new TV campaign to be launched Jan. 20. Not coincidentally, it’s the same day President-elect Barack Obama will be inaugurated.
“The CK One ‘We are one’ campaign is inspired by a social movement of people coming together in the spirit of unity,” said Catherine Walsh, senior vice president of American fragrances for Coty Prestige, noting the campaign’s centerpiece is a song commissioned from British musician Jamie Burke – who appears in the print and TV ads for this campaign, as well as two Calvin Klein Jeans spots. “There is such a natural synergy between the message of the campaign and the essence of our new president’s platform that it seemed the ideal moment to share the TV spot. The campaign – and its original song – give voice to an optimistic new generation, that certainly made its voice heard in the latest election. This is a celebration of the power of coming together as one.”