All Posts Tagged With: "Dove"

Summer Skin: I Think I Need a PitiCure

A PitiCure is to your underarms as a pedicure is to your feet! Dove is stepping it up with a new at-home beauty treatment called The PitiCure!

Dove anti-perspirant deodorant developed The PitiCure as a simple three-step process that cleans the underarms by removing dead skin and impurities through exfoliation.

Watch video below to find out what PitiCure is all about:


Dove At-Home PitiCure with Dr. Luftman

Dove Ultimate Visibly Smooth Deodorant

Dove Ultimate Visibly Smooth is a new anti-perspirant deodorant, scheduled to debut in May 1st. Dove Ultimate Visibly Smooth deodorant will minimize the appearance of hair growth and that stubble feeling in between shaving.

Dove Ultimate Visibly Smooth anti-perspirant deodorant is a new way for women to care for underarms with  a unique formula that not only provides 24 hour odor and wetness protection, but also makes underarm hair look and feel less noticeable over time. It even alleviates white marks! 

Dove Ultimate Visibly Smooth Deodorant contains a special antiperspirant formula with Pro-Epil Complex, natural extracts, and Dove 1/4 translucent moisturizer. From the first use, it smoothes and conditions your underarm skin. Within weeks, you’ll start to notice that your underarm hair feels soft, fine, and easy to remove. Over time, your underarm hair will look and feel less noticeable, and as Dove describes it: “Feel stubble for longer.”

The Dove Self-Esteem Fund

The Dove Self-Esteem Fund (DSEF) was established to raise the self-esteem of girls and young women to make them feel more beautiful and confident every day.  The Dove Self Esteem Fund is also part of the Dove Campaign for Real Beauty, a global effort designed to widen today’s stereotypical view of beauty. 

The Dove Self-Esteem Fund

To make change possible, the Dove Self -Esteem Fund focuses its efforts to foster positive image-related self-esteem in two areas of activity: the funds help develop and distribute resources to enable and empower women and girls to embrace a broad definition of beauty, and provide resources to organizations that foster a broader definition of beauty. 

Dove DSEF 

Dove however recognizes that they can’t alone make changes in a way beauty is defined, Dove in inviting you to get involved.  Dove created the Reality Diaries which is a 6 week program that revolves around the lives of four real girls who share their personal self-esteem stories online.  These diaries allow you to go behind the scenes on their real lives and understand the factors that impact their self-esteem. 

Dove Reality Diaries    

To read the diaries of Sydney, Chelsea, Jordyn, and Irene and also get to interact click here

Ali Larter Teams Up with Dove Haircare

Ali Larter teams up with Dove Haircare to take a stand for real beauty.  Ali Larter who is also a co-star of the Emmy nominated TV series Heroes, will get ready for the 59th Annual Primetime Emmy Awards without a professional hairstyling routine, by creating her own hair style using Dove Haircare products.  The message behind Ali’s collaboration with Dove is to give women a realistic view about hair and help them love the hair they have.  Some of the hairstyles on the red carpet take hours to achieve with a team of professional stylists. 

Ali Larter 

The red carpet is glamorous yet unpractical or realistic for everyday women.  This is according to Ali Larter. “I am going to go out on a limb by doing my own hair for the Emmys without any stylists. I am going to use Dove Hair Care products for five days, get my hair in great shape and I am going to rock the red carpet. I am doing all of this to help women realize the potential of their own hair and feel more confident every day”.

Ali Larter for Dove 

Did you know nearly that nearly 60% of women believe that these images in the media set the standard for beautiful hair?  Ali Larter is an excellent role model to pre-teen and teenage girls to help them embrace their natural hair from an early age and boost their self-esteem.  Also, check out Dove’s website today to enter Dove’s Love Your Hair Contest where you can win a free trip to New York City to be in a Dove ad: http://www.doveloveyourhair.com/  (via an official Dove Press Release).