ghd Runway Report:Mercedes-Benz Fashion Week Swim 2010

Thanks to ghd, Talking Makeup is excited to give you a sneak peek to Mercedes-Benz Fashion Week Swim 2010 in Miami!

CRYSTAL JIN: Hair lead: Jodi Aucoin for ghd

“The Classic Bohemian Beauty”

The Look: Crystal Jin never could find styles, colors and fabrics which matched with her personal taste and as a result has created her luxurious swimwear line out of necessity and her outdoor roots. The stunning 2010 collection reflects the classic bohemian beauty.

The ghd Way: What better way to mimic the timeless free-spirited beauty than with a modern tribute to the late Farrah Fawcett. Aucoin first prepped hair with ghd creation spray to protect models’ hair and help it retain movement after heat-styling. She then used the ghd IV styler to curl hair away from the face, echoing Farrah’s classic look. Aucoin used the root drag technique throughout most of the hair, then created root lift at the crown using the ghd IV styler.

After the curls were gently separated using fingers, Aucoin worked a couple dots of ghd polishing serum from the ends of the hair up which gave it more texture and definition. Finally, she backcombed the crown for an extra dose of volume and misted the entire look with ghd ultimate hairspray.

RED CARTER: Hair lead: Omar Lopez for ghd

“Trashy & Flashy Circa 1984”

The Look: “My theme this year is Rock & Roll Space Hooker Circa 1984. It’s very flashy and trashy. I’m going to show my true self this time,” Red Carter described on his 2010 collection.

The ghd Way: Lopez reinterpreted the rock and roll space-age theme from the collection and worked a beachy flavor into it for the runway. The result was a sculpted, sophisticated look that was tough, yet glamorous all around. First, ghd sea spray was sprayed into the hair then diffused throughout using a blow dryer. Lopez created a part in the hair that ran from ear to ear, passing through the crown, then secured each half into tight ponytails.

After working a bit more ghd sea spray into the back piece, Lopez backcombed the top part/interior of the ponytail to give it more texture then rolled it up into the head, securing it with bobby pins. The same rolled shape was mirrored in the front half with a slight variation as the front ponytails were placed off center and more to the side, coming down slightly more towards models’ foreheads. A final misting of ghd ultimate hairspray provided additional hold for the runway.

ghd sea spray: Hair lead: Omar Lopez for ghd

“Big. Bright. Bold.”

The Look: Inspired by the music of the 80s, L*Space designer Monica Wise created a collection that reflected all things bright and bold from the memorable decade.

The ghd Way: Lopez had one thing in mind when creating the look for the show: BIG! He started off prepping hair with ghd thermal protector, creating a layer of protection for the models’ hair. Using the ghd salon styler, Lopez created big curls then rolled each piece inward, securing with pins to help the curl set.

After the rolls had time to set, Lopez took the pins out of each curl and backcombed each piece to create loads of volume and lift, particularly at the roots. As each section was backcombed, a light mist of ghd ultimate hairspray was applied to hold the lift and keep the curl. Lopez finished with one final mist of ghd ultimate hairspray to set the entire look and give it extra staying power.

ghd’s revolutionary styling irons and thermal protecting hair beauty range are available at great salons across the globe and in Sephora, as well as online at and .

Omar Lopez interview with Marta Walsh

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