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Thanks to ghd, Talking Makeup is excited to give you a sneak peek to Mercedes-Benz Fashion Week Swim 2010!  

MARA HOFFMAN: Hair lead: Omar Lopez for ghd

“The Modern Hippie”

The Look: For her Resort 2010 Swim collection, Mara Hoffman drew inspiration from a spiritual exploration in the desert, which translated into a variety of unique silhouettes and colorful psychedelic prints, ranging from bold and bright to softer and more feminine

The ghd Way: Clean, bouncy waves for a modern take on the classic hippie coif. Lopez prepped the hair with ghd creation spray to protect models’ hair and provide a flexible hold for styling. He used a variation of ghd’s summer wave technique to create the clean, textured waves which was done by placing the ghd IV styler near the roots of hair and turning it 180 degrees upward and away from the scalp.

The ghd IV styler was slowing pulled down until it reached the midpoint between the roots and the ends, then flipped 180 degrees the opposite way and pulled all the way through the remaining half. Once the waves were created, Lopez misted ghd sea spray throughout to give the look definition and its overall beachy, matte texture.

WHITE SANDS AUSTRALIA: Hair lead: Andy Bodine for ghd

“The Ethereal Goddess”