All Posts Tagged With: "Cyndi Lauper"
Yesterday, March 1st, 2010, MAC Cosmetics launched their two new MAC Viva Glam spokespeople in London! Lady Gaga and Cyndi Lauper conducted numerous interviews with UK and global print/ TV media.
L to R: Lady Gaga & Cyndi Lauper. Photo credit: photography by Dave Benett
Later in the day, MAC held an exclusive event: “An Audience With Lady Gaga & Cyndi Lauper”. The event was hosted by Sharon Osbourne and was a candid conversation about HIV/AIDS and the Viva Glam movement. 100% of the questions were submitted by our MAC Facebook Fans. The event was streamed on the MAC Cosmetics Facebook page via Ustream. In just a few hours over 35,000 people had viewed the event!
MAC Cosmetics and the MAC AIDS Fund introduce their new Viva Glam spokeswomen: Lady Gaga and Cyndi Lauper. As part of the “From Our Lips” campaign, MAC will introduce Viva Glam Gaga and Viva Glam Cyndi lipsticks. Each lipstick will retail for at $14.00 with 100% of the selling cost donated to the MAC AIDS Fund.
The MAC AIDS Fund, the heart and soul of MAC Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. It is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. To date, the MAC AIDS Fund has raised over $150 Million in 67 countries exclusively through the sale of MAC’s VIVA GLAM Lipstick and Lipglass, donating 100 percent of the sale price to fight HIV/AIDS.
From Left: MAC Viva Glam Gaga and Viva Glam Cyndi lipsticks
MAC Viva Glam Gaga and Viva Glam Cyndi lipsticks ($14) Available North America February 10, 2010 at all MAC locations 1.800.588.0070 and www.maccosmetics.com. International march 2010 at all MAC locations. MAC Viva Glam Cyndi Bag and MAC Viva Glam Gaga Bag ($25) available Nort h America ONLY February 25, 2010 at all MAC retail stores.
Q&A WITH LADY GAGA
You used to sing to Cyndi Lauper as a little girl and now she is a big fan of yours. How does it feel to be working with her on the new M·A·C VIVA GLAM campaign?
She has such a beautiful spirit, and the best thing about her is that she’s a really genuine person. She gave me some pointers at the VIVA GLAM shoot. We have so much in common, and we just really enjoy one another. It’s surreal.