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Matthew Williamson has recently launched his new H&M collection. Aveda was the exclusive hair stylist of his launch party, and you are being let in on a behind-the-scenes look at how to achieve the look for his models!

The inspiration: “Matthew wanted a modern, fresh style that’s easy and youthful yet elegant. This look is sleek at the roots with textured, slightly undone ends, very ‘nighttime-at-the-beach.’ The results complements the bold summer look of his H&M collection.”-Kurt Lowry for Aveda

Show: Matthew Williamson for H&M
Lead Hair: Kurt Lowry for Aveda
The Hairstyle: A modern style with straight, sleek hair at the roots and textured thickness through the length.

“This look is reminiscent of natural summer hair. The top might be flattened from a scarf covering at the beach all day and the ends are textured and wind-blown. To create the look at home, create a sleek part and work Aveda Smooth Infusion Glossing Straightener through the top portion of hair. Backcomb ends with your fingers to create texture and spray Aveda Sun Care Protective Hair Veil for added shine.”-Kurt Lowry for Aveda

How To Get This Look Step by Step: