All Posts Tagged With: "theBalm"

KISS Multiple Sclerosis GOODBYE with theBalm

To help support the National Multiple Sclerosis Education and Awareness Month, theBalm has created a limited edition KISS MS GOODBYE version of their best-selling “You Buy, I’ll Fly” Overshadow Eye Shadow; a 100% pure mineral, shimmery copper shadow that adds a luxe look to the lid.

90210’s Jessica Stroup Gets Front Row Flawless with theBalm

Despite the bitter cold of a typical New York winter, Jessica Stroup heated up New York Fashion Week, with smoldering makeup courtesy of theBalm Makeup Artist, Felicia Roman. Wanting all attention on Stroup’s bright blue eyes, Felicia went dramatic with the lids and kept the rest simple.

How to create Felicia Stroup’s makeup look?

1- Pick-Up-Liners in Don Juan were smudged around the lashes and in a thicker line covering most of the bottom part of the lid to achieve smoky definition. Because the Pick Up Liners are half the size of a typical pencil, Felicia was able to get up close and really push the liner into the base of the lashes with perfect precision.