Richard says there’s a soft austerity for Spring Summer 09:

“The Cruise Cut is here. Hair this season is sporty, understated yet confidant, sleek, healthy and ultra-groomed. But this look is also organic and natural. These are statement cuts; preened and perfected, and glossy with health and vibrant and rich with shimmering colour. Feminine and versatile, yet light on product, this is a styled look – with natural movement and refined texture.”

Short hair will be the massive look for 2009, reflecting the challenging economy and the new, more austere climate of the year. There are 2 key looks:

The choppy, textured crop is the ultimate in gamine: As worn by: Victoria Beckham.

An updated 80’s Pixie look, worn layered short all over, hair is cropped short at the nape and around the ears and textured throughout. Product use is light, giving a soft, natural effect – Richard Ward Style Revive Smoothing Polish (£5.49) is perfect; apply by rubbing though palms to warm and patting evenly on to the hair to separate and define.

Long sweeping layers worn with asymmetric fringes over one eye and undercut at the nape and sides: As worn by: Rhianna.