Few weeks ago I had the luxury to visit the Elizabeth Arden Red Door Spa at the Biltmore Fashion Park on 24th St & Camelback Rd in Phoenix Arizona. Needless to say, Biltmore is one of the fanciest locations in Phoenix and I’m always up for chic trips. Before I tell you my story I want to say: Wow! I had the best facial in a long time thanks to Lucy Olson (can one have such great connection with your facialist? I know I did. Lucy was the sweetest.)

As soon as I walked into the red door spa in Phoenix I felt immediately relaxed. I changed into a robe and comfortable slippers and even signed my form in that very relaxing outfit. The music while having my Antioxidant Defense Facial was so relaxing. Although Lucy was very friendly she insisted on stop talking as soon as my facial began. Isn’t this what we want? She understood what it takes to get relaxed and escape the day to day life.

Elizabeth Arden’s NEW Limited Edition Anniversary Lipstick: Red Door Red. To commemorate 100 years of beauty innovation, Elizabeth Arden is celebrating with the launch of the NEW Limited Edition Anniversary Lipstick.

A universally flattering, sheer lipstick, the Red Door Red hue stylishly represents strength and femininity – a beautiful way to pay tribute the Elizabeth Arden woman.

In honor of Miss Arden’s belief in the importance of total beauty, Elizabeth Arden is proud to donate all of the proceeds from the lipstick to Look Good … Feel Better. This organization helps to improve the self-image, appearance and quality of life for people undergoing cancer treatments by teaching beauty techniques, which help them to cope with the beauty-related consequences of cancer and boost their self-confidence.

Mariah Carey Forever New Perfume: Mariah Carey takes her happiness seriously. That’s why she has named her new women’s scent “Forever.” It’s due out in September 2009.

“I am in a wonderful place right now, surrounded by all the things I love, and Forever captures this moment in time,” said the entertainer, whose first scent, M by Mariah Carey, launched in September 2007.

“When we work with celebrities, we aim to put together a project which is representative of their life,” said Ron Rolleston, executive vice president for global fragrance marketing at Elizabeth Arden, of the new women’s launch. “Mariah’s happily married, has a movie coming out in November, which already did well at Sundance, and she is releasing a new album in September. She’s got a lot of joy and optimism in her life right now, and we wanted to express that in a fragrance.”

The concept for Pretty advertising and TV campaign was created by Mark Dixon, Vice President Creative Director, Elizabeth Arden.

Behind the Scenes at the Pretty Advertising Shoot.

What was the inspiration for the Pretty campaign?
“I’ve always enjoyed watching a woman apply her makeup and get ready to go out. It started with my mother and sisters. There’s is a real one-on-one connection between a woman and a mirror. The idea for the TV was to capture that sweet, personal moment between a woman and a mirror when she pleasingly sees that she’s pretty-and how being pretty affects everything around her.”

For the print portion of the shoot we wanted to capture an image that defines “pretty” in a single image-from the model and mirror to the wardrobe, furniture, props and of course that amazing wallpaper.”

The print and television advertising was co-directed by husband and wife team, photographer Coliena Rentmeester and film director Tom Dey.

How did you create the look for pretty print and TV advertising?

Coliena Rentmeester, Photographer: “We were inspired by the name Pretty. For the visual images we started with the idea of using the wallpaper, enlarging the flowers, adding more flowers in the same palette for an excessive, dramatic, warm environment. We wanted to use the colors of the floral itself, to keep it tonal. And the lightning is essential to create a mood. We want someone to look it and say. “That’s really pretty.’”

Watch Marta’s video blog for today talking about her favorite Elizabeth Arden products:Pretty Elizabeth Arden Eau de Parfum Spray, Elizabeth Arden Pure Finish Mineral Powder Foundation SPF 20, INTERVENE Stress Recovery Night Cream, INTERVENE Timefighting Radiance Serum.