Just to to clarify rumors: Uma Thurman is NOT replacing Liv Tyler as the face of Parfums Givenchy!

You may have heard or read about Givenchy’s recent partnership with Uma Thurman for a new women’s fragrance. However, rumors are surfacing that Uma is replacing Liv Tyler as the face of the brand, and that is NOT true. Liv Tyler will remain the face of Parfums Givenchy and Very Irresistible fragrance!

Here are the details: Parfums Givenchy is proud to announce its future collaboration with actress Uma Thurman as the face of a new fragrance set to launch in Europe this fall, with a possible launch in the US in 2010.

While Liv Tyler will continue her role as the face of the brand and the Very Irresistible Fragrance franchise, Parfums Givenchy will be adding Thurman to its roster via a distinct campaign for a new scent. Thurman is the face of a new women’s fragrance only, and details about the fragrance, campaign, and partnership will be revealed later this summer.